Accurate data serves as the foundation for any successful CRM system and sales process. However, the persistent issue of duplicate records complicates matters. Duplicate entries not only cause confusion and […]
Customer Relationship Management, or CRM, is the backbone of any business. That sounds like a bold statement, but it is true. Think about it: when you bought goods or services […]
Most software ROI calculations are built off of two tenets: sell more or cut cost. The problem that most organizations run into is that they have no solid numbers to […]
It’s true when they say “the only constant in life is change.” This applies to every aspect of business including when it comes to your sales cycle. Consumers today have […]
Now more than ever, the customer has the power in their buying cycle. With a limitless supply of information and digital media platforms available to them, they are empowered to […]
The problem with business data today is that it’s big – and it’s getting bigger. According to an article on the Huffington Post by BrightEdge CEO and Founder, Jim Yu, […]
Marketing Automation software serves a company's marketing department beyond what a CRM system does, and a CRM system serves sales and other departments. When integrated, Marketing Automation and CRM tools […]
A successful CRM system starts with an understanding of the processes you want to improve. Automation, such as CRM, won't fix an inefficient process. For this analysis, it is important […]
Every year our phones start ringing the Monday after Thanksgiving. The message - can you help us pull together our data for getting out our holiday cards? Over the years […]
Managing marketing campaigns, building templates and landing pages, tracking results, and reviewing website visits can be a bit overwhelming. With hundreds or thousands of leads to manage, how do you […]
How Does One Best Evaluate / Justify a CRM System Investment?