Customer Relationship Management, or CRM, is the backbone of any business. That sounds like a bold statement, but it is true. Think about it: when you bought goods or services …
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Posts Tagged ‘CRM Software Ohio’
How Does One Best Evaluate / Justify a CRM System Investment?
Most software ROI calculations are built off of two tenets: sell more or cut cost. The problem that most organizations run into is that they have no solid numbers to …
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Buyers Involving Sales People Later in New Buying Cycle
It’s true when they say “the only constant in life is change.” This applies to every aspect of business including when it comes to your sales cycle. Consumers today have …
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Don’t Get Left Out of the Loop – Get Into the New Sales Cycle
Now more than ever, the customer has the power in their buying cycle. With a limitless supply of information and digital media platforms available to them, they are empowered to …
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How CRM Helps Marketers Make Sense of Big Data
The problem with business data today is that it’s big – and it’s getting bigger. According to an article on the Huffington Post by BrightEdge CEO and Founder, Jim Yu, …
Is an Integrated Marketing Automation and CRM System Right for You?
Marketing Automation software serves a company's marketing department beyond what a CRM system does, and a CRM system serves sales and other departments. When integrated, Marketing Automation and CRM tools …
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Why CRM Gets a Bad Reputation
A successful CRM system starts with an understanding of the processes you want to improve. Automation, such as CRM, won't fix an inefficient process. For this analysis, it is important …
Forgetting CRM Software is Like Forgetting the Turkey on Thanksgiving
Every year our phones start ringing the Monday after Thanksgiving. The message - can you help us pull together our data for getting out our holiday cards? Over the years …
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Don't Over-Communicate with Marketing Automation
Managing marketing campaigns, building templates and landing pages, tracking results, and reviewing website visits can be a bit overwhelming. With hundreds or thousands of leads to manage, how do you …
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13 Reasons Why You May Not Need CRM
Most everyone in marketing, sales, and customer service is aware of CRM (Customer Relationship Management). Many CEO's managers, and salespeople are reaping CRM's benefits -- increased profits, lower costs, and …
