Posts Tagged ‘crm software adoption’

Preact Limited's Logo CRM Systems: If You Build It, Will They Use It? [Download CRM User Adoption Guide]

Organisations pour tremendous amounts of time, resources and money into Customer Relationship Management (CRM) systems with high expectations of increased sales, better customer service and improved operating efficiency. Leading CRM solutions like Microsoft Dynamics deliver on those goals – but only if one key component is accomplished: user adoption. Ask yourself these two questions:   How …

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's Logo Why IT Managers Need Marketing Training To Make CRM Software Projects Successful

Do you have trouble getting business users to adopt your new software and systems? You need a stealth internal marketing plan!  Looking back on my career as an IT Project Manager, I wish I had known more about marketing, sales tactics and their power of persuasion. Does this story sound familiar? The IT group spends …

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