Posts Tagged ‘CRM return on investment’

InfoGrow Corp's Logo How Does One Best Evaluate / Justify a CRM System Investment?

Most software ROI calculations are built off of two tenets: sell more or cut cost. The problem that most organizations run into is that they have no solid numbers to address either; “sell how much more”, or “save how much time” are elusive concepts.   I suggest that there are three fundamental business objectives that …

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Crowe's Logo 5 Key Ingredients for a Successful CRM Implementation

Whether you’re starting a new CRM initiative or salvaging an existing one, never underestimate the value of taking the time to gauge if your organization has the key ingredients for a successful CRM implementation – before you decide to implement. 1) People and process first, software second The best CRM software doesn’t overcome process or …

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Intellitec Solutions 's Logo Forrester Research: Microsoft Dynamics CRM 2011 gives a 243% Return on Investment

Forrester Research, an independent technology and market research company, recently conducted an in depth review of nine companies that have installed Microsoft Dynamics CRM 2011. The study reviewed how Microsoft CRM Online impacted sales productivity and customer service productivity, as well as the marketing dollars saved by installing Microsoft CRM. The study further looked at …

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