Tracking specific metrics is essential for evaluating performance of sales, marketing and customer service initiatives – to determine where to invest more money and where to pull back or even “pull the plug” altogether. But what metrics are actually worth tracking?
This is an important question because your customer relationship management (CRM) system may quickly generate reports full of interesting data, but if it does not serve as actionable intelligence, you won’t have the information you need to drive sound business decisions that grow sales and profit. How do you decide what metrics are worth tracking and should be configured in your CRM system?
