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Posts Tagged ‘CRM data’

Happy Data Privacy Day! How to be Compliant Without Interrupting your Business

“Don’t let Privacy Laws prevent you from selling” —Rob Triggs, VP Sales and Marketing CRM Dynamics.   January 28 is Data Privacy Day. The fact that data privacy has its own day is a testament to just how important the subject has become. The online resource Identity Guard has published its list of the top […]

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Dynamics CRM 2015 Outlook Client: The Top 5 Reasons to Roll it Out Today

Dynamics CRM 2015 essentially comes in three different user interfaces: the CRM web, the Outlook Client and the CRM mobile app.  The user’s experience is highly dependent on how they choose to access their CRM data.  At AKA, we spend a lot of time considering how to best configure the user experience within these different […]

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How to Tell If Your Sales and Marketing System Is Working

The Monday after Thanksgiving is called Cyber Monday, and it’s perhaps the busiest on-line shopping day of the year. However, for me it is also a day when our phones start ringing off the hook with an all too familiar prospective client lament. The message – can you help us pull together our data for […]

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Data Scientists for Big Data

Note: This blog is based on Thomas H. Davenport's book, Big Data: Dispelling the Myths, Uncovering the Opportunities, published in 2014 by the Harvard Business Review Press; Harvard Business School Publishing Corporation; Boston, MA. The InfoGrow Corporation offers marketing and sales solutions involving data. We are pleased to share author Davenport's ideas about how big […]

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Determining What Metrics to Track with CRM

Tracking specific metrics is essential for evaluating performance of sales, marketing and customer service initiatives – to determine where to invest more money and where to pull back or even “pull the plug” altogether. But what metrics are actually worth tracking?

This is an important question because your customer relationship management (CRM) system may quickly generate reports full of interesting data, but if it does not serve as actionable intelligence, you won’t have the information you need to drive sound business decisions that grow sales and profit. How do you decide what metrics are worth tracking and should be configured in your CRM system?

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