Microsoft Dynamics 365 and Power Platform experts providing comparisons and opinions for the CRM selection process.
Defining the Case for CRM Before Making the Investment
September 21, 2011 · AlfapeopleERP ·
The promise of customer relationship management (CRM) software is compelling: increased sales, lower customer acquisition costs, and improved service response times. Yet, not all CRM deployments are created equal, and many fall short of generating these benefits.
Why? In many cases, it’s because the company lacks a clear business case for CRM, which defines why you need the system and what business value you expect it to create. Read More...
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