Setting Your Company (and CRM) Up for Success this Holiday Season
For us marketers, the holiday season is like an endurance sporting event. From the dog days of summer, through Halloween and Black Friday, and all the way to Hanukkah, Christmas, …
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The Pros and Cons of Different Marketing Attribution Models
The customer journey can be a long and arduous one, calling at many ports before the decision to buy is finally made. As marketers, it's important that we map the …
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Purpose, Personas and Pain Points: Three B2B Marketing Data Points to Map the Customer Journey
As B2B marketers, it's our job to guide our customers on a journey. This journey should take them from the point of discovery, along a route that inspires and informs, …
Microsoft Dynamics' Role in Mapping the Customer Journey
As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the …
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