Personas and Segmentation: Content Marketing Success with Dynamics CRM
In marketing terms, a persona is a fictional person that represents your ideal buyer. At what size company does he work? Where does she live? What type of software does …
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Improve Your Marketing in 2015 with Microsoft Dynamics CRM and Dynamics Marketing
In today's increasingly connected world, a marketer’s job is never done. Gone are the days when campaigns had a finite beginning and ending date. Now, with content marketing we must …
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Don't Over-Communicate with Marketing Automation
Managing marketing campaigns, building templates and landing pages, tracking results, and reviewing website visits can be a bit overwhelming. With hundreds or thousands of leads to manage, how do you …
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A Lead Scoring Primer...The Precursor to Good Lead Management Process
When your company is ready to dip its toe into the lead management/marketing automation realm, one of the key decision points you will reach is "do we implement an automated …
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Easy Tips for Using Microsoft Dynamics CRM for Tracking Content Marketing and Social Media
Last week our company, The TM Group - a leading Michigan Microsoft Dynamics CRM partner, sponsored a marketing workshop on content marketing and social media. “Marketing Success: How Content Drives the …
