Posts Tagged ‘Content Marketing’

ClickDimensions's Logo Personas and Segmentation: Content Marketing Success with Dynamics CRM

In marketing terms, a persona is a fictional person that represents your ideal buyer. At what size company does he work? Where does she live? What type of software does his company use? Where is she in the buying cycle? What are his purchasing motivations and/or pain points? These are examples of questions you should …

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Intelligent Technologies, Inc. 's Logo Improve Your Marketing in 2015 with Microsoft Dynamics CRM and Dynamics Marketing

In today's increasingly connected world, a marketer’s job is never done. Gone are the days when campaigns had a finite beginning and ending date. Now, with content marketing we must constantly be creating content and looking for ways to repackage the content we already have to meet our customers' and prospects' needs. So, with an …

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InfoGrow Corp's Logo Don't Over-Communicate with Marketing Automation

Managing marketing campaigns, building templates and landing pages, tracking results, and reviewing website visits can be a bit overwhelming. With hundreds or thousands of leads to manage, how do you create and track campaigns that generate more real opportunities, at lower cost, and find out which leads truly convert into sales? The answer is Marketing …

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SalesFUSION 's Logo A Lead Scoring Primer...The Precursor to Good Lead Management Process

When your company is ready to dip its toe into the lead management/marketing automation realm, one of the key decision points you will reach is "do we implement an automated lead scoring model?".  Part of the reason this is a key decision point is because marketing automation and lead management solutions, like SalesFUSION, are a …

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