Knowing Your Best Customers Will Help You Target Your Next Best Customers
Whether your marketing strategies are focused on customer retention, customer acquisition, or a combination of both, and regardless of your various media choices such as direct mail, print marketing, internet …
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Why You Should Care About Customer Lifetime Value
If your account reps could sell more, marketing could target better, and customer service was more responsive to key accounts, life would be great, wouldn't it? It may not be …
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