Posts Tagged ‘clv’

InfoGrow Corp's Logo Knowing Your Best Customers Will Help You Target Your Next Best Customers

Whether your marketing strategies are focused on customer retention, customer acquisition, or a combination of both, and regardless of your various media choices such as direct mail, print marketing, internet marketing, trade shows, public relations, social networking or others, without a “best customer” approach, chances are you’ve been hanging by a thread from your past …

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InfoGrow Corp's Logo Why You Should Care About Customer Lifetime Value

If your account reps could sell more, marketing could target better, and customer service was more responsive to key accounts, life would be great, wouldn't it?  It may not be as hard as you think using CLV with Microsoft Dynamics CRM.   You’ve probably heard that it costs less to keep and grow an existing …

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