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What's in a Name? CRM vs ERP and the Importance of Speaking Your Customers' Language
Every industry uses jargon and short-cut terms for more precise and efficient communication within their industry. Jargon can be great when you’re in the know. In my opinion, though, …
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The Role of the Modern CRM Platform - Loyalty and the Customer Experience
There was a time when leads and opportunities were managed within Excel sheets, or by using simple contact management software. Sales teams reacted to customer demands and worked from a set of scripts that …
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6 P's of a Successful CRM Implementation – Choosing a Product and Partner
CRM implementation offers a rewarding step toward improving your business for both your customers and your employees. But a CRM implementation not driven by goals and proper planning can turn into …
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