Customer-Centric Marketing Automation in Microsoft Dynamics CRM
What is customer-centric marketing automation? Simply put, it's the ability to execute and track all of your email and digital marketing efforts right in your CRM, where your customers live. …
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What's New in the Microsoft Dynamics CRM 2012 Update?
Last week’s big news for Microsoft Dynamics CRM was the official announcement of the December 2012 Service Update. The most substantive official document is the Release Preview Guide, available here: …
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Tracking User Activity in Microsoft Dynamics CRM
Everybody agrees that user adoption is a good thing, and that high user adoption is a key measure of the overall success of a CRM implementation. But there’s less agreement about …
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Mobile CRM Opportunties and Challenges
Part 1: Mobile CRM Introduction My eighteen year-old son provides some great examples of the trends driving mobility and social: Jack uses his iPhone a LOT, but rarely for phone …
Marketing Automation In Microsoft Dynamics CRM
When I first started doing marketing automation integrated within Microsoft Dynamics CRM, the only thing I cared about was email tracking. That is, after sending a marketing email, knowing which …
CRM for Banking and Customer Retention
In these challenging times, banks are faced with the need to strengthen their customer relationships and improve operational efficiencies. By gaining insight into customers’ profiles and behaviors and being able …
It’s 3:00 AM. Do You Know What Your Sales Pipeline Velocity Is?
Of all the things sales managers lose sleep over, pipeline velocity may be one of the least well defined. Out of the box, most CRM applications are pretty good at …
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Top 6 Reasons Microsoft Dynamics CRM Online Beats Salesforce.com Every Time
Here are the top 6 reasons Microsoft Dynamics CRM Online beats Salesforce.com as the CRM system of choice for thousands of users. No Hidden Costs. Salesforce.com costs more for the …
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New Reporting Capabilities in Microsoft Dynamics CRM “R8”
In the upcoming Microsoft Dynamics CRM Q2 2012 (R8) service update, users will be able to take advantage of enhanced reporting functionality courtesy of a Microsoft SQL Server 2012 SharePoint …
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Choose the Best CRM Software to Avoid CRM Shelfware
You are managing sales leads and opportunities on spreadsheets. You and your colleagues have all of your contacts stored individually in Outlook – or worse yet, in their Rolodex. Your …
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