Note: This blog is based on Thomas H. Davenport's book, Big Data: Dispelling the Myths, Uncovering the Opportunities, published in 2014 by the Harvard Business Review Press; Harvard Business School …
Posts Tagged ‘Big Data’
CRM Performance Metrics Overcome Functional Silos and the Big Data Conundrum
At the heart of a firm’s CRM strategy is the desire to better understand and relate to one’s client base and improve the management of ongoing prospect, customer, and partner …
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