Traditionally the ‘C’ in ‘CRM’ stands for Customer. But CRM applications, and in particular Microsoft Dynamics CRM, have evolved in to much more than applications that just manage customers. That’s why the term ‘xRM’ or ‘Anything Relationship Management’ is a better description of what Microsoft Dynamics CRM does.
Microsoft Dynamics 365 and Power Platform experts providing comparisons and opinions for the CRM selection process.
