Plauti is a data quality and data management software company founded in 2011 and headquartered in Arnhem, the Netherlands. For over a decade, we've helped more than 2,000 organizations worldwide turn unreliable CRM data into a foundation they can actually act on.

We know that bad data doesn't announce itself. It accumulates quietly, through migrations, manual entry, system integrations, and org consolidations, until it starts costing you: in missed follow-ups, failed campaigns, duplicate outreach, and reports you can no longer trust. For Microsoft Dynamics 365 CE users, that problem is especially common during and after implementations.

Plauti Deduplicate for Dynamics 365 CE is built for exactly that context. It gives consultants and CRM teams a native, configurable deduplication solution they can deploy as part of a D365 implementation or ongoing data governance program. Find duplicate records, prevent new ones from entering the system, and merge with confidence, without manual workarounds or scripts that break on the next update.

The tool is built for the people doing the actual work: consultants at Microsoft partner firms who are accountable for data quality outcomes, and CRM administrators who need something they can configure, trust, and hand off to a client.

Plauti has been building CRM data quality solutions since 2011. That depth shows in the configurability of the matching logic, the reliability at scale, and the support that backs it up.

If your D365 CE data isn't in the shape it needs to be, we can help.