While there is tremendous focus in the press on Web 2.0 marketing techniques, smart marketing managers continue to leverage the traditional methods of marketing to spread their message and make connections.  For business to business marketing, there is no replacement for the trade show which provides sales and marketing teams the opportunity to interact with …

CRM Software For Marketing: Because The Real Work Begins When The Tradeshow Ends Read More »

Midsize Business Case Study Sunglasses Manufacturer Boosts Sales 29 Percent, Aids Dealer Growth with CRM Software Story at a Glance Spy Optic, a manufacturer of sunglasses and goggles, scrambled to keep up with the rapid growth in the action-sports market and stay one step ahead of competitors. The marketing department needed better sales and inventory …

Spy Optic - Microsoft Dynamics CRM Case Study Read More »

For most of us, Outlook is the first application we fire up and the last application we shut down each day.  Love it or hate it, Outlook is where we manage our activities and communications all day every day.  So it is no surprise when the research consistently shows that the most important area of …

Why Microsoft Dynamics CRM Beats Salesforce.com For Outlook To CRM Integration – Reason # 1, Synchronization Read More »

Part two of my post takes into consideration the consulting team.  First and foremost, it is imperative for the project manager to set expectations with the client.  Too often at the beginning of a project, clients are not presented with specifics about deliverables, communication guidelines and scope creep. Prior to the project kick-off meeting, a …

Part Two: Why CRM Implementations Fail - The Consulting Team Read More »

There are a host of Microsoft products that support the agility and productivity of Microsoft Dynamics CRM, each providing unique benefits that can’t be matched by CRM solutions built on other platforms or built to simply function on top of the Microsoft platform.

Early customer relationship management (CRM) technology was complex, costly and plagued by poor user adoption. Users who did deploy CRM systems reported that projects failed to achieve expected returns on investment (ROI). This post is the first part of a two part series on why CRM implementations have such high failure rates across all industries.  …

Part One: Why CRM Implementations Fail - The Client’s Perspective Read More »

Are you someone who, in the last several years, gave Microsoft Dynamics CRM a chance, only to find yourself disappointed in what it could (or couldn’t) do?  If so, you are certainly not alone.  Accustomed to the whiz-bang sizzle that often accompanies new Microsoft innovations and expecting the same from Microsoft’s entry into the buzzword-worthy …

Make A Resolution To Reconnect With Microsoft Dynamics CRM 4.0 Read More »

1. Turns Microsoft Office Outlook into the one place where you can manage both customer data and communications. Microsoft Outlook messaging and collaboration client is already the world's leading tool for customer communications. Microsoft CRM extends the reach of Microsoft Outlook by turning it into a tool to manage customer information. It puts lead information, …

10 Reasons Why Your CRM Should Be Microsoft Dynamics CRM Read More »

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