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The 7 Things That Belong on Every Email Marketer’s CRM Wish List
June 24, 2020 @ 1:00 pm - 2:00 pm
$10About this Event
Data-driven email marketing begins with a reliable CRM system. But when it comes to how a CRM is built, customized, and maintained, marketers often don’t know what to ask for. This workshop is designed to teach email marketers and data-driven marketers how to navigate CRM systems so that they can have access to the data they need to successfully segment, trigger, and personalize their email campaigns.
You’ll learn how to:
· Understand CRM fields in terms of their purpose and your marketing goals
· Ask for integrations to make CRM the single source of truth
· Use CRM data to trigger automated marketing campaigns
· Easily prove the ROI of marketing campaigns
Who should come?
Email marketers, data-driven marketers, B2B marketers
Who should maybe skip this one?
Designers, copywriters, email newbies
