Usability can be the lynchpin between failure and success. The current recession plaguing the global economy has thrust CRM to the forefront. Consequently, businesses are placing greater emphasis on enhancing sales — calling for better action on outstanding leads and detecting opportunities within existing customers. Moreover, businesses must ensure that the sales management processes and …

Usability - the Cornerstone of CRM deployments Read More »

There is much ado these days about CRM.  I’ll bet you even have your “version” of this product installed. I pose the question to you – What has your CRM done for you lately? Bells and whistles are great and can make a system or product seems like the greatest thing since sliced bread, but …

It Demoed Great! But what has your CRM software done for you lately? Read More »

Summit Seed is a company whose specialty is turf grass seed that include seed mixtures designed for specific applications including residential lawns, sod producers, golf course, sports turf and low maintenance turf.  They showcase their products in the beautifully manicured grounds outside their offices in Manteno, Illinois.  Summit Seed has been using Microsoft Dynamic CRM for …

Summit Seed Finds Success with Email Marketing in Microsoft Dynamics CRM Read More »

Written by Marcia Nita Doron, Altico Advisors If you’re the owner, president, or CEO of your company and you ask your sales manager for some key sales metrics, you want the answer to be:  Can do. If you’re the sales manager at your company and the owner, president, or CEO asks you for some key …

Sales Metrics Galore Available with One Click in Microsoft Dynamics CRM Read More »

Microsoft Dynamics CRM is currently going through a very exciting transition from being considered as a CRM application in the traditional sense of customer relationship management to embracing it as a flexible and scalable platform for relationship management of any kind.  The essence of this transition has been captured by a handy new acronym, xRM, …

Want to Manage a Line of Business? There’s An “x” For That! Read More »

According to a March 2009 study by Nielson, social networks and blogs are now the 4th most popular online activity, ahead of personal email. In addition, time spent on social networking sites is growing 3x faster than the overall internet rate, now accounting for almost 10% of all internet time. While these statistics point out that business …

Effectively Manage Your Social Networking Strategy with the Microsoft Dynamics CRM Social Networking Accelerator Read More »

Like most marketing professionals, my new year has started off with an exciting rush of fresh marketing campaigns and activities to help generate new leads for our sales team and a new calendar of valuable educational events for our clients.  The biggest project on our marketing list right now is getting ready for Vision 2010, …

5 Resolutions Every Marketer Must Make – Tips From Vision 2010, A Microsoft Dynamics Conference Read More »

Relationships Beyond Sales Business relationships and contact management related to sales, marketing and sales related customer service have always had a home in standard CRM packages and for the most part, the pitch for traditional CRM has focused on those areas. Today’s CRM systems now have more flexibility and extensibility that can be applied to …

xRM - Managing Relationships With Business Software Read More »

While there is tremendous focus in the press on Web 2.0 marketing techniques, smart marketing managers continue to leverage the traditional methods of marketing to spread their message and make connections.  For business to business marketing, there is no replacement for the trade show which provides sales and marketing teams the opportunity to interact with …

CRM Software For Marketing: Because The Real Work Begins When The Tradeshow Ends Read More »

Midsize Business Case Study Sunglasses Manufacturer Boosts Sales 29 Percent, Aids Dealer Growth with CRM Software Story at a Glance Spy Optic, a manufacturer of sunglasses and goggles, scrambled to keep up with the rapid growth in the action-sports market and stay one step ahead of competitors. The marketing department needed better sales and inventory …

Spy Optic - Microsoft Dynamics CRM Case Study Read More »

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