As customers’ mentality has changed and customer journey is no longer single-channel, businesses have to be more attentive than ever to stay ahead of the game. Luckily though, CRMs also […]
Articles By: ScienceSoft USA Corporation
B2B CRM maturity levels
Deploying a B2B CRM system is just like launching a spaceship into the outer space. While advancing, you will need ever more resources to break from the gravitational forces and […]
B2B CRM System as a Profit Generation Tool
In the mid-1990s, Customer Relationship Management (CRM) entered the professional language of marketers as a clue to unlimited sales and effortless business growth. Since then, however, it has earned rather […]
When Your Customer is Upset
So you’ve got the results of your customer satisfaction survey, and some of them are just disastrous. Now what? Will you (a) give up after endless disputes on whom to […]
CRM and Customer Satisfaction Surveys in B2B
In B2B, a single customer’s dissatisfaction can result in much heavier losses than in B2C. Purchases tend to be higher, so are the stakes, and even this trite question of […]
Microsoft Dynamics 365: Hopes and Fears
Microsoft is bringing together its Dynamics CRM and ERP solutions in a brand new cloud bundle called Dynamics 365. Our CRM consulting department looks at all the available facts to […]
Why Look at Qualitative Data on Sales Force Performance in CRM
You can tap into a great number of stand-alone solutions that help to manage and assess sales force performance (144 million Google search results!), but there is one thing that can make them irrelevant. That is, if you opt for customizing the CRM system you already have by adding the functionality in question or leveraging it from out-of-the-box features of your platform. Why do this?
Red, White and Blue, All Out but You: A Scorecard for CRM Vendor Selection
When it comes to selecting the vendor for your CRM project, your drive would be to quickly get the best possible solution at the lowest price, wouldn’t it? At the […]
B2B CRM maturity levels
Deploying a B2B CRM system is just like launching a spaceship into the outer space. While advancing, you will need ever more resources to break from the gravitational forces and […]
B2B CRM System as a Profit Generation Tool
In the mid-1990s, Customer Relationship Management (CRM) entered the professional language of marketers as a clue to unlimited sales and effortless business growth. Since then, however, it has earned rather […]
When Your Customer is Upset
So you’ve got the results of your customer satisfaction survey, and some of them are just disastrous. Now what? Will you (a) give up after endless disputes on whom to […]
CRM and Customer Satisfaction Surveys in B2B
In B2B, a single customer’s dissatisfaction can result in much heavier losses than in B2C. Purchases tend to be higher, so are the stakes, and even this trite question of […]
Microsoft Dynamics 365: Hopes and Fears
Microsoft is bringing together its Dynamics CRM and ERP solutions in a brand new cloud bundle called Dynamics 365. Our CRM consulting department looks at all the available facts to […]
Why Look at Qualitative Data on Sales Force Performance in CRM
You can tap into a great number of stand-alone solutions that help to manage and assess sales force performance (144 million Google search results!), but there is one thing that can make them irrelevant. That is, if you opt for customizing the CRM system you already have by adding the functionality in question or leveraging it from out-of-the-box features of your platform. Why do this?
Red, White and Blue, All Out but You: A Scorecard for CRM Vendor Selection
When it comes to selecting the vendor for your CRM project, your drive would be to quickly get the best possible solution at the lowest price, wouldn’t it? At the […]