Articles By: ScienceSoft USA Corporation

Customer data to improve CXM? Looking at Microsoft Dynamics 365

As customers’ mentality has changed and customer journey is no longer single-channel, businesses have to be more attentive than ever to stay ahead of the game. Luckily though, CRMs also keep evolving to support advanced customer data analytics and make customer insights more obvious for companies. Why customer data analytics is that important First, it …

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B2B CRM maturity levels

Deploying a B2B CRM system is just like launching a spaceship into the outer space. While advancing, you will need ever more resources to break from the gravitational forces and get to the point of maximum impact from your activities. Here, we’ll look at 4 stages of the CRM ascent to define where a B2B …

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B2B CRM System as a Profit Generation Tool

In the mid-1990s, Customer Relationship Management (CRM) entered the professional language of marketers as a clue to unlimited sales and effortless business growth. Since then, however, it has earned rather a notorious reputation as a lame child of the enterprise ecosystem that never lived up to great expectations (the stats have it that between 25% …

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When Your Customer is Upset

So you’ve got the results of your customer satisfaction survey, and some of them are just disastrous. Now what? Will you (a) give up after endless disputes on whom to blame, (b) merely apologize for the customer’s poor experience or (c) take actions to improve the situation? “Too many customer satisfaction studies gather dust because …

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CRM and Customer Satisfaction Surveys in B2B

In B2B, a single customer’s dissatisfaction can result in much heavier losses than in B2C. Purchases tend to be higher, so are the stakes, and even this trite question of “How likely are you to recommend our service?” takes on a greater significance. The perks of impeccable customer service are simple – they will buy …

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Microsoft Dynamics 365: Hopes and Fears

Microsoft is bringing together its Dynamics CRM and ERP solutions in a brand new cloud bundle called Dynamics 365. Our CRM consulting department looks at all the available facts to see how disruptive it could be for businesses. Officially announced on July 6 and presented a bit later at the Microsoft Worldwide Partner Conference, Microsoft …

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Why Look at Qualitative Data on Sales Force Performance in CRM

You can tap into a great number of stand-alone solutions that help to manage and assess sales force performance (144 million Google search results!), but there is one thing that can make them irrelevant. That is, if you opt for customizing the CRM system you already have by adding the functionality in question or leveraging it from out-of-the-box features of your platform. Why do this?

Red, White and Blue, All Out but You: A Scorecard for CRM Vendor Selection

When it comes to selecting the vendor for your CRM project, your drive would be to quickly get the best possible solution at the lowest price, wouldn’t it? At the same time, your prospective vendors’ drive would be to outcompete other bidders by all available means, including this notorious overpromising you can sense miles away …

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