Articles By: Peter Wolf, Azamba Consulting Group

Azamba Consulting Group's Logo Tips to Maximize the First 100 Days of CRM Adoption

The first 100 days of a CRM implementation are the most crucial to set yourself up for success. Forming good habits and promoting user adoption right from the start is much easier than allowing disuse, workarounds, and negativity to take root and then trying to counteract it later. In this article, I'm going to share …

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Azamba Consulting Group's Logo 6 Steps to CRM Implementation Success 

I've been helping small and medium-sized businesses take their businesses to the next level with CRM for over 20 years. If you've had a hard time getting the most from your CRM, or you're thinking about implementing CRM in your organization, I'm confident these tips, when applied, will lead you to success.In the last post, …

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Azamba Consulting Group's Logo Five Obstacles That Can Derail Your CRM Implementation

No doubt you've heard the statistics - 40% to 70% of CRM implementations fail. That means that it failed to meet objectives within 12 to 24 months. The CRM system either was not used or was relegated to providing functionality equivalent to your cell phone's contact list. The biggest loss experienced is NOT the money …

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Azamba Consulting Group's Logo 5 Ways CRM Can Help You Succeed In a Customer Experience Economy

Why is CRM essential for a successful business? Because we now live in a customer experience economy. Customers will stay with you, or quickly leave you, based on whether or not you deliver a consistent, high-quality experience. Now you may think, “Peter, that’s the way it’s always been. Haven’t you heard the saying, ‘the customer …

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Azamba Consulting Group's Logo Focus on Your Results with a 100% Money-Back Guarantee, Fixed-Fee CRM Implementation

These days, many CRM firms say they are customer-centric, but I personally believe their approach to implementation belies that claim. The problem lies in that much of the work is based on an hourly rate. No matter how competitive that rate may be, we've all experienced a project or two that started with a 15-hour …

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Azamba Consulting Group's Logo Can a Money-Back Guarantee on a CRM Implementation Be Trusted?

You’ve probably heard that CRM implementations have a surprisingly high failure rate. Who would want to back such a risky venture with a money-back guarantee? At Azamba Consulting Group we have been doing just that for many years, and it works. Our CRM implementation Money-Back Guarantee says: I could tell you that I've never had …

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Azamba Consulting Group's Logo CRM Pricing: How Much Will It Cost?

If you are in the market for a new or updated CRM system, you can certainly find lots of information about features and technology. But one aspect that’s often hard to pin down is the cost. How much will a CRM system cost you to own and operate? The price of a CRM implementation project …

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Azamba Consulting Group's Logo Use Your CRM to Get Personal Using Views, Lists, Reminders and Rules

Making your customers feel special is all about details - the personal touch. And that personal touch increases sales. You know CRM helps you communicate with your long list of customers, but you may not realize how you can leverage the system to reach your clients on a truly personal level. In this fourth article …

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Azamba Consulting Group's Logo Help Account Managers Control Their Time by Getting Proactive in CRM

Interruptions rob account managers of productivity - how can they be avoided? I've seen one common frustration after helping hundreds of small businesses implement and fully utilize their CRM software. There are simply too many interruptions! Diligent account managers who strive to reach their daily goals instead wind up putting out fires or spinning their …

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Azamba Consulting Group's Logo Help Account Managers Get More Done in CRM by Controlling the Flow

How can your CRM help account managers simplify tasks? Most users view their CRM as a giant data center. It is where all of the data from silos, such as email accounts, spreadsheets, and operational systems, come together. While that is true, it barely scratches the surface of the value that you can get from …

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