Articles By: Jim Bertler, Logan Consulting

Optimize Your Marketing Journey with the Microsoft Marketing Module

Advancing technology and unique social circumstances are changing the way organizations find and interact with customers.  Innovation is required if today's companies are going to adapt and keep up with the competition. Few businesses can afford to be 'local,' relying on people in the neighborhood to find them. Organizations wanting to expand and thrive must …

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Microsoft Dynamics 365 vs. SalesForce

Trying to decide whether to implement Microsoft Dynamics CRM or SalesForce may seem like a tricky decision at first. We are here to guide you through your decision-making process and present some advice our clients have found helpful in the past. Logan Consulting is a proud supporter of Dynamics CRM, also known as Dynamics 365, …

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Valuing the Customer with Microsoft Dynamics CRM

Bringing more customers in is always a priority for companies, yet sometimes they fail to see the possibilities for profit right in front of them—their current customers! Reiterating relationships with already loyal customers keeps them dedicated to your business. Showing your current clients how much they mean reminds them why they choose to do business with …

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Mobilizing Sales with Microsoft Dynamics CRM

Mobilizing the way your company does business and solidifies sales is one of the first steps in creating a successful business model. Providing sales and service personnel with data like inventory availability and current pricing, creates this ability to do business on-the-go. Having to wait to receive a quote for several days gives customers the …

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How Microsoft CRM Creates Convenience in the Media Industry

With the rapid evolution of the internet the opportunities for advertising have become endless. Media companies can offer a variety of platforms to customers at all different scopes and costs. This variety can create stress for salespeople whose job it is to present all the advertising options to their customers. A system like Microsoft Dynamics …

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Building Up Your Customer Value with Microsoft Dynamics CRM

Relationship building with current and new clientele is one of the fundamental stepping stones in creating a successful business. Salespeople have been at the forefront of this task in the past, but as the competition continues to rise it is key your industry is on top of these important relationships. There is no real method …

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Thinking Outside the Box with CRM's Out-of-the-Box Functionality

The beauty of undergoing a Microsoft Dynamics 365 implementation is that it can be as simple or complex as a user wants to make it. Often times people have a preconceived notion that Microsoft Dynamics 365 needs to be set up a particular way; that there are a few set steps to complete and once …

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3 Mistakes You Don't Want to Make in a CRM Implementation Project

Deciding to implement a new CRM system like Microsoft Dynamics CRM in your Organization requires a significant investment of both time and money. These projects can be costly, and with so much on the line, it should come as quite the surprise that so many CRM projects fail right off the bat. Ensuring that your …

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Microsoft's Latest Acquisition Means Big Things For The Microsoft Community

This past week, Microsoft surprised us all with big news of their latest acquisition - business to business, social media mogul, LinkedIn. Microsoft acquired LinkedIn for $26.2 billion on Monday June 13 and has high hopes of enhancing their user face. Over the past year, Microsoft has been working hard to revamp their Dynamics CRM line …

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How to Improve Workflow With Microsoft CRM

As our world becomes more interconnected than ever, businesses are finding that value is shifting from the individual to the team as a collaborative whole. Resilient, high empathy teams are found to drive the best results and outcomes for businesses, but is your CRM system ready to handle this change? Microsoft CRM can help you …

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