The technology industry is failing enterprise organizations. The truth of that statement lies in the fact that so many businesses, initially promised the wonders of seamless automation, are slogging along with – and stymied by – poor processes, static data, and rotten user adoption. Businesses deserve objectively better CRM. So why is it so hard to come by? But don’t blame the game; blame the players. …
Strategic Goals: The Real Meaning of Objectively Better CRM Read More »