Articles By: emfluence Marketing Platform

emfluence Marketing Platform's Logo Five Campaigns for Manufacturing Marketers

Manufacturing companies aren’t typically on the leading edge of adoption for digital marketing strategies, and according to the Content Marketing Institute, only 1% of manufacturing marketing teams consider their marketing …

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emfluence Marketing Platform's Logo Sales and Marketing Alignment with Marketing Automation

Want to improve the relationship between your sales and marketing teams? Your marketing automation platform and Microsoft Dynamics integration is a great place to start. Sales and marketing alignment can …

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emfluence Marketing Platform's Logo How to Build a Customer Journey Map with Microsoft Dynamics

Want to send highly targeted (and better performing) marketing campaigns? Start by mapping your customer journey. The customer journey is broadly defined as the steps a potential buyer could take …

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emfluence Marketing Platform's Logo Turning Marketing Qualified Leads into Sales Qualified Leads (with a Little Help from Marketing Automation)

If you’re like most marketers, the last year has probably driven more marketing qualified leads into your funnel than sales qualified leads. With traditional sales qualified lead opportunities largely out …

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emfluence Marketing Platform's Logo Get More Out of Your Existing CRM System With Marketing Automation

Connecting your marketing automation platform is a great way to get more out of your CRM system. With both systems connected, your sales and marketing team can be more closely …

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emfluence Marketing Platform's Logo Benchmark Your Email Results with Our 2020 Email Marketing Report

2020 was the year of email—send volumes skyrocketed and email marketing quickly became the preferred channel. With nationwide shutdowns, work from home policies and an increase in the amount of …

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emfluence Marketing Platform's Logo A Hybrid Marketing Automation Option for Microsoft Dynamics Users

A hybrid marketing automation platform solution for Microsoft Dynamics merges two best-in-breed solutions to deliver outstanding performance, usability and flexibility. In this case, the emfluence Marketing Platform, a robust, mature …

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emfluence Marketing Platform's Logo What Makes the Perfect CRM Record?

 Want to be a better data-driven marketer? Your Microsoft Dynamics CRM is a great place to lay that foundation!   Let’s get started by talking about what makes your perfect …

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emfluence Marketing Platform's Logo Your Marketing Automation Success Guide

If you’re new to your marketing automation platform integration with your CRM system, this post is designed to give you guidance on best practices—and worst practices—for marketing automation. Let’s start …

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emfluence Marketing Platform's Logo Creating Lead Nurtures with Microsoft Dynamics and Marketing Automation

Understanding the roles best played by Microsoft Dynamics and marketing automation platform is key to developing technically strong lead nurture campaigns. Let’s set the actual content and design of your …

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