Articles By: emfluence Marketing Platform

emfluence Marketing Platform's Logo Six Steps Towards Successfully Designing Your Customer Journey with Microsoft Dynamics

As a marketer, it’s your job to guide potential customers along a clearly defined and carefully mapped route. This journey starts at the point of discovery before taking them along […]

emfluence Marketing Platform's Logo Setting Your Company (and CRM) Up for Success this Holiday Season

For us marketers, the holiday season is like an endurance sporting event. From the dog days of summer, through Halloween and Black Friday, and all the way to Hanukkah, Christmas, […]

emfluence Marketing Platform's Logo The Pros and Cons of Different Marketing Attribution Models

The customer journey can be a long and arduous one, calling at many ports before the decision to buy is finally made. As marketers, it's important that we map the […]

emfluence Marketing Platform's Logo Purpose, Personas and Pain Points: Three B2B Marketing Data Points to Map the Customer Journey

As B2B marketers, it's our job to guide our customers on a journey. This journey should take them from the point of discovery, along a route that inspires and informs, […]

emfluence Marketing Platform's Logo Keeping Your CRM Up-To-Date and Healthy

  When a business invests in a Customer Relationship Management (CRM) solution like Microsoft Dynamics, it invests in the organization's smooth running and efficiency. A well-maintained CRM will give everyone […]

emfluence Marketing Platform's Logo What Marketing Automation Tools Belong in Your Tech Stack?

Equipping your company with marketing automation tools is a must in this day and age. While traditional processes for manual marketing can kind of get the job done, it just […]

emfluence Marketing Platform's Logo Microsoft Dynamics' Role in Mapping the Customer Journey

As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the […]

emfluence Marketing Platform's Logo Four Must-Haves for Your CRM and Marketing Automation Platform Integration

So your organization has been growing quickly and at it’s finally time to get serious about integrating your CRM and marketing automation platforms. It’s a smart move! Sales and marketing […]

emfluence Marketing Platform's Logo How Marketing Automation and CRM Help Each Other

Marketing automation and customer relationship management (CRM) go together. These tools should not only be a process that flows clearly from beginning to end, but also one that blends at […]

emfluence Marketing Platform's Logo How Is Marketing Automation Different From CRM?

When a company runs like clockwork, marketing and sales tasks can appear as if they are blended. However, only the companies that can distinctly identify the purposes and roles of […]

 

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