Articles By: emfluence Marketing Platform

emfluence Marketing Platform's Logo The Pros and Cons of Different Marketing Attribution Models

The customer journey can be a long and arduous one, calling at many ports before the decision to buy is finally made. As marketers, it's important that we map the …

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emfluence Marketing Platform's Logo Purpose, Personas and Pain Points: Three B2B Marketing Data Points to Map the Customer Journey

As B2B marketers, it's our job to guide our customers on a journey. This journey should take them from the point of discovery, along a route that inspires and informs, …

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emfluence Marketing Platform's Logo Keeping Your CRM Up-To-Date and Healthy

  When a business invests in a Customer Relationship Management (CRM) solution like Microsoft Dynamics, it invests in the organization's smooth running and efficiency. A well-maintained CRM will give everyone …

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emfluence Marketing Platform's Logo What Marketing Automation Tools Belong in Your Tech Stack?

Equipping your company with marketing automation tools is a must in this day and age. While traditional processes for manual marketing can kind of get the job done, it just …

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emfluence Marketing Platform's Logo Microsoft Dynamics' Role in Mapping the Customer Journey

As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the …

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emfluence Marketing Platform's Logo Four Must-Haves for Your CRM and Marketing Automation Platform Integration

So your organization has been growing quickly and at it’s finally time to get serious about integrating your CRM and marketing automation platforms. It’s a smart move! Sales and marketing …

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emfluence Marketing Platform's Logo How Marketing Automation and CRM Help Each Other

Marketing automation and customer relationship management (CRM) go together. These tools should not only be a process that flows clearly from beginning to end, but also one that blends at …

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emfluence Marketing Platform's Logo How Is Marketing Automation Different From CRM?

When a company runs like clockwork, marketing and sales tasks can appear as if they are blended. However, only the companies that can distinctly identify the purposes and roles of …

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emfluence Marketing Platform's Logo Five Campaigns for Manufacturing Marketers

Manufacturing companies aren’t typically on the leading edge of adoption for digital marketing strategies, and according to the Content Marketing Institute, only 1% of manufacturing marketing teams consider their marketing …

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emfluence Marketing Platform's Logo Sales and Marketing Alignment with Marketing Automation

Want to improve the relationship between your sales and marketing teams? Your marketing automation platform and Microsoft Dynamics integration is a great place to start. Sales and marketing alignment can …

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