Articles By: emfluence Marketing Platform

emfluence Marketing Platform's Logo Keeping Your CRM Up-To-Date and Healthy

  When a business invests in a Customer Relationship Management (CRM) solution like Microsoft Dynamics, it invests in the organization's smooth running and efficiency. A well-maintained CRM will give everyone in the business, who needs access to customer data relating to just about any function, the right information at the right time. Conversely, a poorly …

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emfluence Marketing Platform's Logo What Marketing Automation Tools Belong in Your Tech Stack?

Equipping your company with marketing automation tools is a must in this day and age. While traditional processes for manual marketing can kind of get the job done, it just isn’t realistic to commit the resources to time consuming tasks that divert your team’s energy and attention. Marketing automation is the way to go for …

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emfluence Marketing Platform's Logo Microsoft Dynamics' Role in Mapping the Customer Journey

As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the value of that data is potentially compromised. Having a central repository to store and manipulate your data isn’t a “nice to have” option. It’s absolutely …

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emfluence Marketing Platform's Logo Four Must-Haves for Your CRM and Marketing Automation Platform Integration

So your organization has been growing quickly and at it’s finally time to get serious about integrating your CRM and marketing automation platforms. It’s a smart move! Sales and marketing alignment is a critical component of maintaining success and achieving sustainable, long-term growth. And a key part of this alignment is making sure your marketing …

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emfluence Marketing Platform's Logo How Marketing Automation and CRM Help Each Other

Marketing automation and customer relationship management (CRM) go together. These tools should not only be a process that flows clearly from beginning to end, but also one that blends at needed points to create a cohesive story about the customer. They both paint half of a whole picture. So, why do they get cordoned off …

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emfluence Marketing Platform's Logo How Is Marketing Automation Different From CRM?

When a company runs like clockwork, marketing and sales tasks can appear as if they are blended. However, only the companies that can distinctly identify the purposes and roles of these departments and their tools are able to function successfully and efficiently. Marketing automation and CRM systems are both tools used by companies to handle …

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emfluence Marketing Platform's Logo Five Campaigns for Manufacturing Marketers

Manufacturing companies aren’t typically on the leading edge of adoption for digital marketing strategies, and according to the Content Marketing Institute, only 1% of manufacturing marketing teams consider their marketing to be “sophisticated”. However, you don’t need to be a marketing wizard to leverage your CRM data to efficiently (and effectively) segment, nurture and ultimately …

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emfluence Marketing Platform's Logo Sales and Marketing Alignment with Marketing Automation

Want to improve the relationship between your sales and marketing teams? Your marketing automation platform and Microsoft Dynamics integration is a great place to start. Sales and marketing alignment can be best facilitated with both teams are working with the same information. Whether you use Microsoft Dynamics CE, CRM, or Sales, you can leverage your …

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emfluence Marketing Platform's Logo How to Build a Customer Journey Map with Microsoft Dynamics

Want to send highly targeted (and better performing) marketing campaigns? Start by mapping your customer journey. The customer journey is broadly defined as the steps a potential buyer could take toward becoming your customer. For most brands, this will be comprised of Awareness, Consideration, Conversion, Loyalty, and Advocacy: Taking the time to map your customer …

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emfluence Marketing Platform's Logo Turning Marketing Qualified Leads into Sales Qualified Leads (with a Little Help from Marketing Automation)

If you’re like most marketers, the last year has probably driven more marketing qualified leads into your funnel than sales qualified leads. With traditional sales qualified lead opportunities largely out of commission due to the pandemic, marketers have found their pipelines unexpectedly filled with marketing qualified leads—and those can be a bit trickier to turn …

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