Articles By: CongruentX

CongruentX's Logo Beyond the Sales Funnel: Embracing the Revenue Architecture Bow Tie

Discover how the revenue architecture Bow Tie model enhances customer retention and drives sustainable growth.   Author: congruentX If you’re pouring more and more into your sales funnel and not seeing […]

CongruentX's Logo Transforming Organizational Change: Insights from Mike Hauck and Andrew Higashi

Author: Mike Hauck In the latest episode of “How to Change,” I had the pleasure of hosting Andrew Higashi, co-founder of ChangeEngine. We dove into the intricacies of organizational change management […]

CongruentX's Logo How Organizational Change Management Can Make or Break Your CRM Implementation

A guide to understanding the importance of people, processes, and culture in CRM adoption. Author: Mike Hauck Introduction Customer relationship management (CRM) systems are powerful tools that can help businesses […]

CongruentX's Logo Evolving Sales Metrics: How Outcome-Focused Strategies Drive Success

Author: congruentX Understanding and adapting to the evolving landscape is crucial for success in the dynamic world of sales and customer relationship management (CRM). Recently, I was listening to a podcast, […]

CongruentX's Logo The Five Most Important Takeaways For CRM Adoption

Having a CRM tool is the best thing you can do to keep the business goals on track. CRM software lets you optimize marketing strategies, increase workflow, improve customer data analysis, and […]

CongruentX's Logo There’s Something About Mary

Author: Chuck Ingram   Same Desk, Hotter Seat Many people say it's strange post covid to get a new job. It certainly seemed that way to Mary. Same spare bedroom […]

CongruentX's Logo "I've Been Burned In the Past…" Part Deux

Finally….  How To Get CRM Right And Get Real Business Outcomes - Without All The Risk.   Author: Chuck Ingram Customers are hesitant to buy new CRM. Rightly so. Over […]

CongruentX's Logo The Playbook for Winter is Different than the Playbook for Other Seasons

What We Learned in 2023   Author:  Chuck Ingram 2023 was definitely a year of challenges and learning. We thought winter was coming… and it certainly has. We have learned a […]

CongruentX's Logo How you Start sets you up for Success

  Starting a Customer Relationship Management (CRM) project can be daunting…especially if you’ve had a bad experience in the past. Did you know that over 50% of people are unhappy […]

CongruentX's Logo The Power of CRM Adoption: How Small Steps Can Fuel Revenue

Author: congruentX In a bustling office not so far away, there was a dedicated sales team working tirelessly to grow their business. Yet, they faced a common challenge: their CRM […]


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