Articles By: ClickDimensions

5 Ideas for Using Personalization in Emails with Dynamics 365

Email marketing is no longer a one-size-fits-all initiative. Consumers now expect customized communications from the organizations they do business with. And when businesses meet those expectations, they reap the benefits. Research from Experian reveals that emails with personalized subject lines are 26 percent more likely to be opened. And according to Aberdeen Group, personalized emails …

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4 SEO Tips for Dynamics 365 Marketers

Did you know that, according to Forrester, 93 percent of online experiences begin with a search engine? That’s why search engine optimization (SEO) is so important for brands today. As the only marketing automation and email marketing solution that’s natively embedded in Microsoft Dynamics 365, ClickDimensions is committed to helping Dynamics 365 and CRM users …

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Text Me: 8 Ways to use SMS in Dynamics 365 with Your Customers

It’s no secret that consumers and marketers today love email. But with an open rate of 98 percent, according to Mobile Marketing Watch, SMS messages can give email some serious competition. SMS, or Short Message Service, utilizes the text messaging functionality of a mobile device and can reach anyone with a phone that has texting capabilities. SMS …

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Integrating Social Media Management Technology with Dynamics 365

Social media management is a time-consuming endeavor when you consider creating social posts, scheduling those posts to each social network, measuring results, listening to and engaging with conversations on social, and more. It’s also more difficult and less effective to try to do all these activities through each platform where your business has a presence. …

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Beyond Email: 9 Other Ways to Use Marketing Automation in Dynamics 365

Marketing automation and email marketing go hand in hand. In fact, they are used in the same sentence so often that they are sometimes thought of as one and the same. But despite seeming so synonymous, the two are actually quite different. While email marketing is an important component of a marketing automation solution, these powerful platforms …

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5 Business Challenges Overcome by Using Campaign Automation in Dynamics 365

Life is full of challenges. Fortunately, life is also now full of technologies that can often help us overcome those challenges and make our lives a little easier. Campaign automation, also known as nurture marketing or drip marketing, is one such technology – and with ClickDimensions, it’s a technology that is natively embedded inside Dynamics …

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Generating Leads with Dynamics 365 and Marketing Automation

Marketers today often have numerous objectives and goals, but since it keeps the funnel full and increases revenue, lead generation often is – or should be – at the top of that list. Lead generation also helps sales teams focus their efforts; rather than cold calling and prospecting, they can spend their time on warm …

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5 Ideas for Marketing List Segmentation in Dynamics 365

When it comes to email marketing, success can often be more dependent on your lists than the message itself. After all, how well will your email perform if it doesn't reach your intended recipients? If you have worked hard to maintain clean marketing lists – great! But now what? How do you maximize the potential …

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Microsoft CRM Implementation Blueprint

When you implement and use software, it is common to want to know how other organizations are using it. This guide will show you how the ClickDimensions team uses Microsoft Dynamics CRM with our own ClickDimensions marketing automation solution. Having worked with Microsoft CRM for years, we feel that we understand and use it well. …

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Making the Business Case for Marketing Automation with Microsoft Dynamics 365

With features like email marketing, campaign automation, web intelligence, surveys, landing pages, web forms, event management and more, marketers are often eager to implement a marketing automation solution with Microsoft Dynamics 365. However, marketing departments can sometimes face a sizable obstacle in the purchase of marketing automation technology – their company’s executive team. According to Capterra, CEOs and …

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