Articles By: Channeltivity

Top 4 Reasons a Partner Relationship Management Investment Fails

Technology can be a significant factor in the success of your channel program – when the right tool is chosen and properly deployed in your organization. Companies that rush to find a solution are at risk of selecting the wrong tool, or hastily implementing the right tool.  They’re more likely to find themselves with a …

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Three Secrets Successful Channel Managers Rely On to Create Strong Revenue

Channel managers in emerging companies build a case for the value of the channel by being able to move the revenue needle – and being able to show they’re moving it. To do both you need to develop your abilities to measure and to explain to senior executives the results of your activities. You already …

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5 Reasons Channel Managers Don’t Need a Mobile Strategy

Over the past two years all the buzz in the channel has been about having a mobile strategy. Mobile is the latest in a long line of shiny new things that seem to surface every other year, promising to “engage the channel”. Most people I talk to about “Mobile” cite statistics about the number of …

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Three Ways to Get More Access to the End Customer

Selling via indirect channels means less direct contact with your end customer, but there are still plenty of ways to improve access to the customer insights necessary to compete effectively and win more business. Cultivating a channel partner management approach that fosters partner relationships will result in plenty of back-and-forth communication and feedback about customers. …

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CRM/PRM Software Is Only as Good as Your Workflow

PRM Software Is Only as Good as Your Workflow Technology can do amazing things, but we’re still a long way from a program that can design and optimize a human work process. This is important to keep this in mind as you shop CRM or Partner Relationship Management (PRM) solutions. Too often people forget to …

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Is Your Technology Inhibiting Your Growth?

Technology – or lack of the right technology – can be the difference between growth and stagnation. When systems are lacking and workflows uncharted, you spend more time coaxing information out of spreadsheets and emails than creating growth. Here are three signs your technology is holding you back from growing your channel: Your Partner Channel …

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How to Capture Partner Mindshare

How to Capture Partner Mindshare As a channel manager, you are only as successful as the partners selling your product. So how do you make channel partners see the benefits of focusing on the sale of your product(s)? How do you rise above all the noise in the market? People notice entities that can help …

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Channeltivity's Latest Release: Improvements, Updates and New Features

The latest release of our partner relationship solution is live as of 1/15/2015. We now include a single sign in functionality with Oracle's iLearning License Management Services. In addition to this newest feature, we have also made improvements surrounding our Partner Agreements. In addition to these updates, we have also made additional improvements to our …

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Engagement in the Channel: Partner Relationship Management Best Practices

Like all great buzzwords, “engagement” is a term that perpetuates sloppy thinking. In channel management, engagement gets set up as a goal with the assumption that if partners are engaged then they’re selling. But really, engagement is only a symptom of the kind of relationship you want with your partners. This list of PRM best …

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