Catapult Blog

Elliot is CEO of Catapult, a firm that is dedicated to delivering next-level support to organizations using Microsoft Dynamics NAV and CRM, Elliot's accountabilities including setting vision, providing leadership, and ownership for the company brand and promise. Elliot has devoted his 20-year career to helping organizations use information technology to improve their business operations and performance. Prior to leading Catapult, Elliot was Executive Vice-President with Habanero Consulting Group, the leading Canadian provider of enterprise portal solutions, and also worked KPMG as a Manager in the Higher Education, Research and Non-Profits practice. Elliot mentors young entrepreneurs and CEOs through the Canadian Youth Business Federation and the Simon Fraser University School of Business. Elliot is passionate about mountain biking, skiing, and boating, and enjoys spending time with his two children.

So you weren't scared away by the number of acronyms in the title...excellent! The introduction of Enhanced SLAs in CRM 2015 was a game-changing development for customer service managers. More than anything, Enhanced SLAs (as opposed to Standard SLAs) provided managers with a greater ability to monitor and report on critical SLA KPIs. That said, while charts and dashboards …

Manage SLA KPIs with CRM 2015 Read More »

Even before you began your CRM implementation, you identified that executive participation and sponsorship is a critical success factor.  Now that your system is in place, post-implementation success relies on a number of proactive practices. Ensuring that these practices are observed comes down to the same factors that made your implementation a success: accountability in the form of executive participation …

Your C.A.S.E for a CRM Steering Committee (Even After Go-Live) Read More »

Do you have 20 minutes for a quick primer on new features in CRM 2015? Both CRM 2013 and the Spring '14 introduced major shifts to the product, among the most notable being a completely refreshed user experience. The recent release of Dynamics CRM includes enhancements across marketing, sales and service with a focus on increasing collaboration across departments. Rather than pushing …

Watch a Demo of New Features in CRM 2015 Read More »

Canada’s Anti-Spam Legislation (CASL) will come into effect on July 1st, 2014. Among other things, it requires that businesses have the express consent of the people that they send Commercial Electronic Messages (i.e. emails and other digital communications) to. It also means that, moving forward, you must have a mechanism in place to ensure that the …

CASL Prep: How to Set Up Double Opt-In with Dynamics CRM and ClickDimensions Read More »

Cross-entity Business Process Flows provide an excellent tool for companies to guide CRM users to intended outcomes, in a consistent and repeatable fashion.  BPFs are flexible and extensible, allowing for CRM to model complex scenarios and thereby bring an organization’s business processes to life. Below is an overview of how to build and implement a …

How to Manage Cross-Entity Business Process Flows in CRM 2013 Read More »

Can't code? No problem! Not all marketers have the skills or are comfortable enough with HTML to produce newsletters using code alone. Luckily, almost all email marketing software tools today provide users with the option to use a WYSIWYG (what you see is what you get) HTML editor, also referred to as an HTML block …

3 Tips for Building Your Next Newsletter Using an HTML Block Editor Read More »

Many organizations recognize the value of customer relationship management (CRM) software and understand, at a high-level, the benefits it can bring to an organization. Besides basic contact management functions, modern CRM systems like Microsoft Dynamics CRM have service and support modules, can deliver sophisticated marketing campaigns, and have powerful reporting capabilities. With all these features and …

Keep it Simple with CRM to Increase Adoption and Improve Data Quality Read More »

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