Data Quality App for Dynamics 365 and Power Apps From Techdio

Visit Website View Our Posts

 When it comes to marketing, the importance of good data quality cannot be overstated. It will make a difference in the success of your customer engagement campaigns. Marketing is all about promoting a business's products or services to a particular audience using superior targeted messaging.

Marketing teams generate high-quality informational content to demonstrate product value, strengthen brand loyalty, and increase sales.

Data quality refers to data's suitability for a particular use. You'll recognize quality data by its accuracy, completeness, timeliness, integrity, and consistency.

Maintaining the quality of your data is the responsibility of all who use or contribute to it. Ensuring accuracy and reliability is not just the job of an individual or team. Each person interacting with the data (marketing, sales, customer service) must help maintain its integrity.

Data Quality In Digital Initiatives

The initial step toward successful digital-first initiatives is using the correct data well. Accurate data helps your customer service team respond to customers' needs. And improved information saves time and resources. Businesses can mitigate risks, enhance efficiency and productivity, benefit from informed decision-making, and generate successful marketing campaigns. Data-backed insights into customers, prospects, and vendors will give you a competitive advantage.

Conversely, flawed, outdated, or irrelevant data will hinder your digital efforts and adversely affect your business.

Boost Sales and Marketing Efforts

For successful marketing and sales, you must understand your customers. Quality customer information drives your marketing approach and ensures that your campaigns are relevant and timely. Accurate data is essential for collaboration between marketing and sales and contributes to increased revenue and lower costs.

Marketing teams relying on accurate data make better decisions about budgeting, targeting appropriate customers, and sending promising leads to the sales team. With a real-time, accurate picture of each customer, your sales team can successfully manage their accounts, identify opportunities to sell additional products or services, and provide better support. Insufficient or flawed data can seriously hurt your business through lower productivity and higher data management costs.

Measure Data Quality in Dynamics 365

Measuring data quality involves ensuring information is accurate, complete, consistent, conforming to set standards, unique, and real-time. Each factor affects how well the data will work for you.

  • Accuracy: Data must be correct. Calling wrong numbers or sending mail to incorrect addresses is a complete waste of time and resources.
  • Completeness: Be sure you have populated all the information needed for a task. Do you have accurate names, emails, and phone numbers for contacting customers? Is there other information necessary for serving your customers?
  • Consistency: Data must appear the same throughout your organization. For instance, phone numbers, dates, or addresses must be in the same format. But be careful; having consistent data doesn't always mean it's accurate or complete.
  • Uniqueness: Is there a single record for each thing, or are there copies? Copies often lead to confusion and wasted time, especially if they're incomplete, inaccurate, or outdated.
  • Timeliness: Data must be up-to-date, in real-time. Information changes constantly, and if your data isn't current, it's useless.

Improve Marketing with the Data Quality App and Microsoft Dynamics 365

Improving marketing with the Data Quality App involves leveraging its features to enhance customer data's accuracy, completeness, and consistency, ultimately leading to more effective marketing campaigns. Here's what the App offers.

Duplicate Management: The App's duplicate detection and prevention feature ensures your customer database remains free from duplicate records, optimizing your targeted and personalized marketing efforts.

Data Quality Rules:  The App allows you to implement rules to validate and standardize customer information, such as email, phone number, and mailing address. Maintain data accuracy and consistency across your marketing campaigns.

Phonetic Fields Detection: The App helps you identify and correct any misspellings or variations in customer names or other information, ensuring accurate targeting and communication.

Real-Time Monitoring: The App's real-time monitoring capabilities continuously track the quality of your data and give alerts regarding issues or discrepancies.

Dashboard Insights: The App's dashboard provides insight into the overall quality of your customer data, including key metrics such as completeness, accuracy, and consistency.

By effectively leveraging the Data Quality App, you can ensure that your teams work with the best data, leading to better, more impactful marketing campaigns.

Maintaining complete, accurate, and reliable data ensures better decision-making, improved operational efficiency, and enhanced customer experience.

Quality data is a must for successful marketing campaigns. By leveraging the App from Techdio for Microsoft Dynamics 365, organizations can enhance data accuracy, improve decision-making, and drive better outcomes for their marketing initiatives. Your investment in data quality today will unlock the full potential of your marketing campaigns.

Techdio's Data Quality App

If you'd like to know more about Techdio's Data Quality App for Dynamics 365, contact our experts at Techdio today.

Contact Us

Download our Data Quality App from, Microsoft AppSource, or Azure Marketplace.
For personalized assistance, contact our support team at

By TechDio,


Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Show Buttons
Hide Buttons