The Benefits of Using Dynamics 365 Customer Insights

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Bring Together Transactional, Behavioral, and Demographic Data to One Platform

Dynamics 365 Customer Insights is Microsoft's customer data platform (CDP) that helps deliver personalized customer experiences and is a leading performer in tracking customer data.

The platform's capabilities provide insights into who your customers are and how they engage with your platform. Unify customer data across multiple sources to get a single 360-degree view of your customers using Customer Insights.

Effectively Predict Customer Needs with Dynamics 365 Customer Insights

Today’s customers have higher expectations than ever before. To exceed those expectations, it’s critical that your data can support your customers and your employees. Some of the benefits of Dynamics 365 Customer Insights include unifying the data and technology used throughout your organization and giving teams the right tools to provide personalized customer insights and predictions across any channel.

Key Capabilities in Dynamics 365 Customer Insights

Audience Insights

  • Create a single view of the customer
  • Accurately identify customers
  • Gain a richer view of the customer
  • Turn digital interactions into interactive experiences
  • Capture customer sentiment

Engagement Insights

  • Optimize the customer journey by
    • Increasing conversions
    • Decreasing friction
    • Prioritizing high converting customers

Deliver Unmatched Customer Experiences with the following Features

Cross Channel- Understand customer behavior on your website and mobile app for cross-channel journey optimizations

Actionable- Optimize the customer journey with build in an custom interactive reports

AI Powered-Predict customer needs by unlocking powerful insights using prebuild AI models, or use custom models for deeper insight’s

Consent enabled-Honor customer consent and privacy in a cookie-less future


Other Dynamics 365 Tools to Guide Each Part of the Customer Insights Journey

Sales- Recommend best-fit products, cross sell, and upsell to increase customer lifetime value.

Marketing- Personalize campaigns to specific audiences to engage with high value customers

Customer Service- Provide proactive service to increase customer retention


Why Partner With JourneyTEAM?

JourneyTEAM has helped over----- organizations better understand their customer base by using Dynamics 365 Customer Insights. We specialize in many industries including Financial services, Media and communications, HealthCare, Equipment Manufacturing and more. We know the Microsoft technologies inside and out, and can help your team implement these efficient solutions.

Contact us for help building a custom solution to meet your unique business goals in better serving and knowing your customers.

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