Dynamics 365 Marketing: What's New?

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Dynamics 365 Marketing: What's New?


Dynamics 365 2021 Release Wave 2 is here, and it brings new innovations that provide significant capabilities to transform your business. The release contains hundreds of new features across Dynamics 365 applications including Marketing, Sales, Service, Finance, Operations, Human Resources, Commerce, Fraud Protection, Customer Insights, Customer Voice and Business Central. You can read more about it here.

Microsoft will start rolling out these new features starting October 1st, 2021 with preview availability for selected features as early as August 2nd, 2021. Deployment will be based on region.

What's new with Dynamics Marketing?

Microsoft is planning to release new features for Dynamics Marketing in Analytics and AI, Marketing Moments, and Personalization. With  Analytics and AI, users will be able to create email content more easily with AI-based content ideas. These ideas will automatically generate a set of snippets which you may choose to incorporate into marketing email content. The snippets can be custom tailored to suit your business needs.

There are several updates included that will enrich your Marketing Moments and Customer Journeys. B2B customers will be able to leverage Account-based profile data from Customer Insights in your Customer Journeys. In addition, Customer Journeys can be personalized using Account-based profile data from Customer Insights. You will soon be able to store Customer Insights data in Azure Data Lake Storage in addition to the Microsoft Dataverse storage already supported. Data stored in the Azure Data Lake Storage can be used in real-time event triggered Customer Journeys.

The Dynamics Marketing mobile channel will soon support SMS messaging. Text messaging will be supported...

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