Do startups need Microsoft Dynamics CRM?

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Do you think that it is better to keep everything in an old-fashioned file system and store all the leads or contacts in an excel sheet? Do you think that it’s an easy job for a salesperson to prioritize work, touch base with existing customers, and follow up with potential clients using these archaic methods of storing data?

No matter which industry you belong to, whether it’s healthcare, government services, hospitality, manufacturing, or others, everyone is thinking about digitalization. Unfortunately, digitalization is not a cakewalk for every company.

Do startups need Microsoft Dynamics CRM

Large companies have lots of resources and budgets to invest in digitalization. But what happens when it comes to small and mid-sized businesses (SMBs) or start-ups. Is it affordable and manageable for them with a limited number of resources and a low budget?

Maybe it is harder for them but still, there are ways for start-ups and SMBs to embark on the path of digitalization.

To understand how Dynamics 365 suits start-ups, we need to know the problems faced by small-sized businesses/start-ups.

Here are a few problems that I would like to discuss:


Small businesses mostly try to save money or use the budget on the most important things which they can’t get for free. So, the chances of using purpose-built tools/software are rare.

Instead of spending money to buy those they try to create their solution with the resources they have. But businesses have a vast number of things to deal with, for example, different kinds of software, several programming languages, etc. To build their own solutions, the employees need to learn different tools very often based on needs that affect their overall performance, especially if they have a small team and limited time to accomplish tons of tasks. 

Loss of traction:

Startups need to catch every opportunity they get and keep a track of all the potential leads for them. It is also vital to keep in touch with existing clients and at the same time increase the new clients/customer base.

If the startup fails to implement a proper CRM or any in-house system performs the basic functionalities of a CRM system, then it will cost them more than investing in a new CRM system.

Improper implementations:

Even small and mid-sized businesses (SMBs) are willing to invest in purpose-built tools, most likely there are chances of them ending up buying and implementing a tool that isn’t a perfect match.

In my experience, I have seen clients who had implemented a CRM wherein they bought extra licenses and storage than they needed.  And I have also witnessed some clients who had implemented certain tools that served the same purpose but for a different industry, with a few key features missing in the implemented ones.

Benefits of having CRM for startups

Centralized data:

Startups begin with a limited number of resources but when dealing with customers, the amount of data stored and shared, for customers remains the same for both startups and well-established organizations.

This is one of the reasons for startups that they share the tasks between different people. Also, a single task can be performed by multiple people. So, it’s important to keep a track of all the activities and detailed information of a customer. CRM is a perfect system that allows you to keep all the data in one place and giving access to whomever you want.

(Note: CRM will give access to the data only if you have proper permissions. ????)

Customer Retention:

Startups need to gain as many customers as they can and gain their loyalty as long as the company runs. As the company grows, the cost of customer retention is comparatively cheaper than gaining a new customer.

Customer retention indubitably provides a stable foundation for a business. The only way to keep your customers’ loyalty is by providing better customer service.

The more you serve your customers, the more they can be loyal to you.  A CRM system will be more suitable for providing top-notch customer service because of its flexibility and scalability and will help you cater to your customers through different mediums as it integrates with those channels easily.

Why Dynamics 365 is an affordable option for startups?

Microsoft Dynamics 365 is a suite of different cloud-based business applications that can be very useful individually or combined with others. Microsoft had introduced this application to cover most aspects of a business. Here are some of the reasons for choosing Dynamics CRM for startups:

Pay for what you use:

Based on where your business falls, you can purchase that particular solution. And the licensing for Dynamics 365 is also flexible. You can buy licenses whenever you need them.

No infrastructure cost:

There is no need for buying and maintaining servers and systems because Microsoft Dynamic 365 is available online. So, you can manage your data and your team can work from anywhere in the world. Just an internet connection and a device that has browsing capabilities will be enough to use Dynamic 365.

Easy Integration:

Dynamics 365 will integrate with Office 365. This makes it easy to track emails using Outlook, store files using SharePoint and make calls using Skype.

Microsoft Dynamics CRM helps you make real-time smarter decisions and empower you to take actions that drive your business. With its flexible, scalable, and customizable capabilities, you can unify your data, obtain predictive insights and achieve astounding results. If you are an entrepreneur looking to change the pace of your business operations, connect with us and we will help you grow.

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