Canfitpro is the largest provider of fitness education in the Canadian industry. Founded in 1993, the company strives to deliver accessible, quality education to over 24,000 members including other member services such as tradeshows, conferences, and certifications. To help maintain their member-driven education company and continue to deliver as a voice for fitness professionals canfitpro turned to CRM Dynamics back in February of this year to implement Dynamics 365.
Unfortunately, the year has not gone as per plan, and like all businesses canfitpro had to quickly adapt to the new normal that came in March of 2020. This case study examines the company’s personalized path to Digital Transformation and the impact it had on their business processes and overall survival. In canfitpro’s IT Manager, Michael Best own words, "We would not have survived the COVID 19 pandemic without CRM Dynamics and our Microsoft Dynamics 365 Portal.”
Here are three reasons we believe the Case study will be of value:
- You have a legacy CRM
With low useability, no centralized data, a lack of extensibility, and very costly – canfitpro’s custom legacy system could no longer keep pace with the organization’s needs.
- You are considering a switch or planning to enhance your CRM
Learn why Dynamics 365 Sales and Customer Service was the right choice for canfitpro including the associated organizational benefits that came along with this implementation: Both to the business and to the roles of the Marketing, Sales, and IT teams.
- You want to know the KPIs, returns, and real-world value of a Dynamics CRM
The Dynamics solution was able to accelerate the time to market of new products, servicing of customers, and a multitude of marketing benefits to help communicate with and improve their reach to clients.
If you are also just curious about how canfitpro pulled through 2020.