Maximize Your Social ROI With ClickDimensions Social Engagement
ClickDimensions social engagement is a complete social media marketing platform designed exclusively for Dynamics users. This powerful platform is an add-on module to the ClickDimensions marketing automation solution. ClickDimensions social engagement platform goes way beyond the out of the box solution.
ClickDimensions Social Engagement -designed specifically for B2B marketers
This user-friendly platform is designed specifically for B2B marketers who need smart, time saving solutions that maximize their social media ROI. The reason the social engagement platform is B2B rather than B2C is that every action taken within the tool is measurable/ So from post to click to conversion you can better understand your social media strategy, track conversions coming in through social, and better understand how social is affecting your ROI. The platform is segmented by campaigns for a couple reasons. One reason is that other marketing platforms are segmented by campaigns, so in order to keep with the flow, the ClickDimensions Social Engagement platform is also segmented by campaigns. The other reason this platform segments by campaigns is that it makes is easier to not only find your posts later on, but also to filter and find data.
There are 5 main components to the ClickDimensions social engagement platform – Social Publishing, Social Listening, Content Curation, Analytics, Viewing Data in CRM. I will briefly mention advocacy, as it is an add-on feature.
Upon logging in to the Social Engagement platform, you will be directed to the dashboard. From the dashboard, you can choose where you ant to go and what you want to do. The four icons along the left hand side navigation are publishing, streams, inbox, advocacy, and analytics. On the bottom of the left hand navigation, you’ll find your settings (your face) and notifications.
Upon logging on, if there are any new updates to the platform, you will see a pop-up box on the lower left hand of the screen.
Social publishing allows you to schedule content in advance, letting the platform do the rest – spreading your posts across your schedule. It is easy to schedule posts, across networks, and from your marketing teams. There are two ways to create a new post – by clicking on the blue New Post button on the calendar or by going to the campaign and clicking on that same New Post button. You will notice that the pop up box is automatically separated into the three networks, Facebook, LinkedIn, and Twitter. (Instagram is listen only at this time). The reason it is segmented by network is so that you can follow best social media practice and customize your posts, according to the network.
To view your scheduled posts, go to the Calendar. From the calendar, you can do many things. You can see at a glance what is posting and to where in every campaign. You can also view individual reports from posts that have already done out. You can easily edit the day your scheduled posts is to go out by simply hovering over the network icon and dragging and dropping. You can also edit posts that have not gone out, by clicking on the blue Edit button. There you can edit text, image/video, date, time, or message.
Color coded campaigns make it easy to quickly see which campaign you are posting to.
Social listening is important to B2B marketers, as it allows us to stay on top of the relevant social conversations happening all around us. Not only does it allow for better engagement with our existing audience, it also helps us to find new connections. Streams are the platforms social listening component. Streams are updated in real-time and you can make as many streams as you like.
Streams enable you to easily monitor and engage in social conversations across multiple networks. Each social platform has different capabilities and functionalities. Streams allow you to cut through the social media noise and focus on the discussions that really matter. Within the stream, you can like, comment, or retweet –all from one platform!
Another nice feature of streams is the ability to create live monitors that track specific keywords, mentions, and company pages.