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Ryan Plourde, Crowe

How Banks and Lenders Can Grow Business By Knowing Customers in the Age of Social Distancing

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In this time of social distancing and working remotely, the technology you choose and use to stay close and up to date with your customers is more important than ever.

How do you get a complete view of your customers when you can’t meet with them in person? Having a full-function CRM (Customer Relationship Management) solution such as Microsoft Dynamics 365/CRM and learning to use its versatile tools will go a long way toward seeing you through the present crisis and setting you up for success in the future.

Identify risks, spot opportunities

Even when you can’t meet with clients or prospective clients in person, you need to be able to identify potential portfolio risks before they become a liability; the sooner, the better. You need to be able to increase the efficiency of your operations, so you can promote your business while delivering exceptional customer service.

You can’t fully evaluate your risks without a thorough understanding of the background and needs of your clients. If you know the business and geographic location of a borrower, you’re more likely to understand why they might be struggling right now and when their situation might normalize. But for another customer with a different business in a different location, the same set of data might indicate a significant underlying problem.

Strategically investing in technology that improves automation, customer relationship management, BI, and machine learning can help you assess the financial health of your client base and help your team deliver more personalized service.

A comprehensive, personalized picture of borrowers is possible when lending institutions not only collect but know how to leverage the data. Customer preferences, history, and behaviors paint an individualized view of each customer and make it easily accessible in a centralized location.

The future of banking is now

The right technology solution will also support your various admin and analytical tasks associated with better serving your customers. When these technologies are connected and integrated into one system, you’ll not only get a complete picture; you’ll know what to do with the information and what next steps to take.

The future of banking is online, digital, and mobile. The right technologies can help you mitigate risk by giving you a better understanding of your borrowers, enhance your customer relationships, and help you plot a realistic course for your future.

Download “5 Ways Banks Overcome Strategic Challenges with Microsoft Dynamics 365.”

Meet your biggest challenges in banking with deep insight and support

If you’d like a better, more useful view of your customers to improve service and advance your business, contact our experts at Crowe and ask how Microsoft Dynamics 365 and Crowe CRM for Banking can bring you to the next level.

Contact our team to start the discussion at crminfo@crowe.com or 877-600-2253

By Ryan Plourde, Crowe, a Microsoft Dynamics 365 Gold Partner www.CroweCRM.com

Follow us on Twitter: @CroweCRM

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