What happened to CRM user satisfaction?

The satisfaction with CRM systems is decreasing, according to the study “CRM in Practice – User Satisfaction, Benefits and Perspectives 2019/2020 ” from Trovarit (published in German CRM in der Praxis – Anwenderzufriedenheit, Nutzen & Perspektiven 2019/2020).   A total of 669 CRM executives were interviewed between April and June this year. They reported on how … Continue reading What happened to CRM user satisfaction?