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Overview of Dynamics 365 for Marketing | 2018 Release Notes | Marketing Automation

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Overview of Dynamics 365 for Marketing October '18 release

Dynamics 365 for Marketing delivers comprehensive capabilities for creating and running multi-channel campaigns to generate leads for your sales team using simple drag-and-drop design tools.

Dynamics 365 Release Notes 2018

In the October '18 release, new capabilities include account-based marketing and deeper LinkedIn integration. The marketing app also supports additional languages and is available in more markets.

These key areas of investment are designed to help you optimize your marketing efforts:

• Intelligence integrated into the app means marketers can build custom dashboards using Power BI to leverage data from various apps, marketing interactions, and other data sources. Combine these analytics with social listening, which monitors brand awareness and sentiment on social networks, to get the full picture and evaluate the success of your campaigns—all right on the visual customer journey canvas.

• Personalized marketing experiences are fine-tuned for both users and prospects. Account-based marketing helps close more deals by targeting specific accounts that are most likely to generate revenue. Content management is supported at block level with role-based editing privileges. The new marketing calendar provides a quick overview of all scheduled journeys and events to help marketers plan better.

• More integrations with Microsoft offerings include video marketing with Microsoft Stream, and deeper LinkedIn integration extends into marketing automation.

• Fundamental improvements provide improved performance, and greater scalability and throughput of email marketing services. The segmentation user interface has been enhanced to improve usability and performance for the most common scenarios.

 

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By: Dave Bollard
JourneyTEAM | Technology Solutions

JourneyTEAM is an award-winning consulting firm with proven technology and measurable results. They take Microsoft products; Dynamics 365, SharePoint intranet, Office 365, Azure, CRM, GP, NAV, SL, AX, and modify them to work for you. The team has expert level, Microsoft Gold certified consultants that dive deep into the dynamics of your organization and solve complex issues. They have solutions for sales, marketing, productivity, collaboration, analytics, accounting, security and more. www.journeyteam.com

 

 


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