How Microsoft Dynamics 365 Helps Financial Institutions

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Financial Institutions face many difficult challenges. In volatile financial times, investors are much more cautious and wary of where they invest their money. And with the growth of social and mobile technology, it’s increasingly important to keep up with the times. That is where Microsoft Dynamics 365 can help.

Smart financial institutions have found that it makes sense to transform their businesses from transaction-centric to customer-centric. Providing outstanding customer service is what will set your financial institution apart from those of your competitors.

Customer-centric means engaging with your customers where they are, be it online, on social media, or at home and in a personal way. Again, Microsoft Dynamics 365 has you covered.

Here are just a few of the ways that Microsoft Dynamics 365 keeps your company up to speed with a changing financial world:

360˚ customer view – Get a total picture of what type of clients you serve and what their exact needs and wants are with Dynamics 365. You can keep track of growing families and know when to send information related to their current financial needs.  For example, new savings opportunities your institution may have to offer for college funds, weddings, retirement, etc. The more you have on record about your customers, the more personal and relevant their experience will be with your company and the more likely you are to win their loyalty.

Here’s an example of personalized service: With Microsoft Dynamics 365 you can do a quick “advanced find” and pull up all customers with upcoming birthdays. Send them a personalized card from your institution. Who doesn’t like acknowledgment on their birthday?!

Operational efficiencies – Dynamics 365 has been designed to make organizing your customer information simple. The easy to use framework will allow your team members to work efficiently so they have more time to spend with customers. The personal time they can spend answering questions and offering advice will build relationships that last. Less paperwork, more interaction.

Social & Mobile technology – It goes without saying that social and mobile technology is here to stay. Stay on top of technology and allow your team members to connect with their highly-connected customers in their channel of choice with Microsoft Dynamics Marketing.  With Dynamics Marketing, financial institutions can specifically target their marketing efforts, measure ROI and so much more.  Banks can also be mobile while in their branch by using tablets in the lobby. This gives immediate access to customer accounts and current offers that may be available, providing relevant and timely sales opportunities.

Ongoing innovation – Keep up with compliance requirements and stay in the safety zone for audits. With Dynamics 365 you create a framework that will allow your financial institution to keep developing and adapting as industry specifics change.

Microsoft Dynamics 365 is designed to serve the needs of financial services companies today and to provide a framework upon which to grow. With a deep commitment to the industry and a history of innovation, Microsoft is well positioned to serve as a trusted vendor for financial services companies throughout the 21st century.


To learn more about what Microsoft Dynamics 365 can do for your financial institution, Download Microsoft’s free eBook here.

By Crestwood Associates



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