When it comes to
If you have worked hard to
Segmenting marketing lists is an incredibly powerful way to send your emails to the right people at the right time. List segmentation allows you to match your content with your customers' interests, which will increase interaction with your email and drive conversions.
The possibilities for segmenting marketing lists are unlimited. Depending on the information you collect and maintain in your organization's instance of Dynamics 365, you can create lists that are specific to a variety of different audiences. To get you started, here are five ideas for list segmentation:
1. Geography. Geographical segmentation is one of the easiest and most effective ways to customize emails to a specific audience. Sort by country, zip code, state/province or other geographic boundaries. Customize your email to cater to the local area. For example, a sporting goods store could advertise snow boards to customers in Colorado while promoting surf boards to buyers in California.
2. Verticals. Segment your marketing list by type (corporation, government, non-profit), industry or company size to target specific audiences. A software company, for example, could segment by company size to promote a small business software to one list and an enterprise-level solution to another.
3. Demographics. Demographic data like age, gender, whether an individual has children, household income and more can be a very effective way to better target your email messages to your audiences. For example, a hotel chain could promote kid-friendly packages to one segmented list and couples-only packages to another. Or a financial institution could create a segmented list of individuals nearing retirement age to connect with them regarding retirement financial planning services.
4. Interest. Using
5. Behavior. With the