Why Don’t You Just Tell Me How Much Microsoft Dynamics CRM Will Cost?

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“This is what I need; how much will it cost and how long will it take?”

These are usually the first questions I am asked about a Microsoft Dynamics CRM (now Dynamics 365) project. It could be about implementing a new system, an upgrade, a customization or even a report.

It may seem frustrating at first that I don’t automatically provide the answers. But there is a very good reason, and everyone will be happier in the end.

Leading Questions

Correct answers must be based on setting realistic expectations. Before I can answer the main questions, we need to completely understand what your needs are. I will start by asking some leading questions of my own to get as much detail as possible. For example:

  • Can you help me understand your business and your current processes?
  • What type of relationships are you looking to manage within CRM?
  • Do you have a current system? If yes, why isn’t it working for you?
  • What problem(s) are you trying to solve?
  • What processes do you hope Dynamics CRM will improve, automate or eliminate?

Devil's Advocate

Then I may throw out some suggestions or play ‘devil's advocate’ to present alternative ways to look at your problem. For example, "have you thought of doing it this way?" or “did you know that you can leverage this piece of CRM to accomplish 80% of what you're looking at, so maybe it doesn't make sense to do extensive and expensive customizations.”

Indicative Estimate

Once I understand the business requirements I can finally answer your question about costs and provide an indicative estimate. In other words, a rough cost projection that can be used for budget planning purposes. This will not be a formal quote. But it does provide an indication of the level of effort, costs and implementation timeline. For an in-depth project, it might be a wide range; for a smaller project that has well defined requirements, it can be a tighter range.

If the reply is, “Yes, that is what we need; that’s within our budget; let’s move ahead,” then we can schedule the project and provide you with a working timeline.

Functional Design Document

Next, we’ll move on to the functional design phase. The outcome of the functional design phase is a functional requirements document (FRD). The FRD is a collaborative effort between you team and our team where we work together to translate the business requirements into how they will function in the system. Often we will include screen mockups, a table of all the fields required on an entry form, report and dashboard designs, workflows, or any custom functionality needed to meet your business requirements. Since it’s a collaborative effort, you will be educated on how the system works and what its capabilities are, and most importantly, how it relates to your business. This is invaluable because at the end of this process you know what you are going to get and we know what we must provide.

Fixed Fee

Now we can provide a fixed estimate for the Dynamics CRM project since it’s based on the agreed upon Functional Requirements Document. Any subsequent changes not outlined in the Functional Requirements Document will be handled through a change control process. New requirements follow the same process, just on a smaller scale. We define and document the requirements with you and provide an estimate on the level of effort, cost and time required.

Eliminate Surprises

I feel strongly that the reason we have happy Microsoft Dynamics CRM customers is because we work hard to eliminate surprises. The expectations have been acknowledged and included in the schedule. We know what our customer wants. The customer knows what they are going to receive, how much it will cost, when it will be completed.

The only way we can do this is by NOT answering the cost question up front, but by really fleshing out the requirements and expectations. By asking questions, offering options and agreeing on the best course of action, we can all move forward with confidence.

“How much will it cost and how long will it take?” Those are the right questions to ask. Just don’t expect the answer to be simple. It may take a little longer, but it will be worth it in the long run.

Next Step

So, if you are interested in the cost of Microsoft Dynamics CRM (now Microsoft Dynamics 365), let’s talk. Contact us at 877-600-2253 or crminfo@CroweCRM.com.

You will get the right answers.

By Ryan Plourde, Crowe Horwath, a Microsoft Dynamics CRM Gold Partner www.CroweCRM.com

Follow us on Twitter: @CroweCRM

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