Bike Manufacturer Helps Distributors Sell More - 17 Amazing Customer Experiences With Dynamics CRM

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Building tighter relationships through better communication and shared marketing tools with your distributors can drive sales and goodwill.

The challenge

For a bicycle manufacturer, regional bike shops are an important part of their business. Competition was fierce, and the company wanted to build better relationships, but business owners were busy and didn’t want to spend time with salespeople.

The company needed a more efficient way to provide product information and make it easier for dealers to handle warranties and parts.

The solution

With Microsoft Dynamics CRM and Office 365, the manufacturer centralized information specific to each dealer. Salespeople send them notices of new product releases, and dealers can access the information directly.

Warranty information for all of the dealer’s sales is available through the dealer portal. Through integration with their ERP, parts and service orders can be tracked through the portal as well.

How customers are amazed

Dealers appreciate the manufacturer’s commitment to making their interactions easier and can recommend the bikes with confidence in a company that stands behind their warranties.

Download the full eBook to find out 16 more amazing customer experiences businesses are delivering today with Microsoft Dynamics CRM Online.

by CRM Software Blog Editors, Find a Microsoft Dynamics CRM Partner by Industry/Location


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