When a business has multiple locations with unique services at each one, matching customers with the best options can get complicated fast.
The challenge
A regional hotel group with three popular facilities was using separate systems to manage each location. If one hotel didn’t have availability or a large enough room, they asked the customer to call the other hotel.
Marketing lists were also maintained separately, so there was no cross selling to potential shared customers.
The solution
Using Microsoft Dynamics CRM Online, integrated with their event management software, the hotel group now serves their customers with unified data. Customers use the website, or call one number, to evaluate all their options. They can find the dates and facilities that match their event easily, making the experience pleasant from the start.
With unified customer data, the marketing team can segment groups and focus promotions on the most likely prospects.
How customers are amazed
When customers contact a hotel to start planning their event, they get more than they expected with all their options—across the hotel group’s facilities—in one place.
Download the full eBook www.crmsoftwareblog.com/amazing to find out 16 more amazing customer experiences businesses are delivering today with Microsoft Dynamics CRM Online.
by CRM Software Blog Editors, Find a Microsoft Dynamics CRM Partner by Industry/Location
