Search Engine Optimization (SEO) is all about driving traffic on the web to your business site by strategically placing certain keywords and phrases that will make it appear more frequently in different search engines, such as Google or Bing.
SEO is only the first step in the process of transforming prospects into leads and ultimately sales. The key to this process is aligning your CRM system with your SEO efforts. You need to move these people that are browsing your site into your sales pipeline by gathering their contact information. This way you can reach out to potential clients and start building a relationship. The best way to receive this contact information is by putting a “call to action” on your website, which can be something as simple as a link that reads “Sign up here for more information”. This information is crucial for your lead management process.
By integrating your SEO and website to your CRM system, you will be able to evaluate how well your online efforts are converting prospects into leads. It can tell you what percentage of website traffic is utilizing your call to action and how many end up becoming customers. Your CRM system can even organize your potential clients and grade them in likelihood to help you understand what type of prospects are being drawn into your site and who you should focus on. If your SEO efforts are not yielding effective results, you can reevaluate and realign your efforts in a new direction. Your CRM dashboards will show you who your website is reaching and how they move from prospect to lead.
Creating a pipeline to transform prospective clients into leads is vital to every business. By integrating your CRM system with SEO, you can increase the efficiency of your marketing and reap the rewards of increased sales.
By Socius, an Ohio CRM Partner and Kansas CRM Partner
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