Technology is changing the world around us – sometimes in subtle ways and sometimes in very dramatic ways. Consumer behavior is changing, companies are figuring out how to best use the latest technology to sell products and services and improve brand loyalty.
It’s no different for
Think back even five years ago, ten years ago – how different is the nonprofit landscape now compared to then? It’s pretty dramatic. Tremendous opportunities exist for nonprofit organizations to use technology to deliver on their missions in a very effective and scalable way. Some of the nonprofit technology trends that will have the biggest impact on the nonprofit sector are:
Mobile: Mobile will continue to be an essential part of how nonprofits engage with supporters and expand the reach of their staff. More than 48 percent of emails are now read on mobile devices. This means having a mobile-friendly approach to engaging donors has never been more important. Mobile devices are quickly becoming the platform of choice for computing and collaboration versus sitting behind a desk, and will change how organizations leverage data and drive mission delivery
Analytics: Data is the most valuable asset in any nonprofit organization. Consider how much additional web, social, and interaction data is now being gathered by charities. This ever increasing amount of data means nonprofits must shift from collecting to analyzing. Nonprofits will use this data to understand what communication channels are most effective, how to better fundraise (who to ask for how much), how to effectively facilitate events or peer-to-peer fundraise, how to increase recurring giving, etc. Understanding where other nonprofits are successful, how individuals respond to different communication (marketing) channels, and a supporter’s overall propensity and ability to give will be integrated into software to make it “smarter.” This will ultimately enable nonprofits to be much more successful.
Software: Having the right
Cloud: We’ve been talking about the cloud for a few years – and with good reason.
Social Media: Social networks are the communication channel of choice for the emerging generations and will become more pervasive for business and personal use. Networks such as
Bring your nonprofit up to date and become more successful with the right software solution.
by DFC Consultants