Buyers today want lots of options—to build the product just as they want it. They also want to see what their selections will look like.
The challenge
For a company specializing in creating spectacular outdoor cooking facilities for customers, painting the picture of what the final project would look like was important. When a customer couldn’t visualize the way their deck or patio would look, they tended to delay the decision on such a big investment. With all the possibilities, from building materials to stove top finishes, it was difficult for customers to envision the finished space.
The solution
To help the customer picture the outcomes, the company uses a product configurator in conjunction with Microsoft Dynamics CRM Online to visually and interactively create the design in the store or at their home. Through a tablet device, the salesperson can show the customer all the options and provide a quote at the same time.
By the time the sales call is complete, the manufacturer either has a closed deal or a highly qualified lead. For leads, the salesperson has the final configuration at their fingertips to revisit with the customer.
How customers are amazed
Customers love being able to select the options and see the results in real time—envisioning themselves hosting guests in the new space.
Download the full eBook www.crmsoftwareblog.com/amazing to find out 16 more amazing customer experiences businesses are delivering today with Microsoft Dynamics CRM Online.
by CRM Software Blog Editors, Find a Microsoft Dynamics CRM Partner by Industry/Location
