How to Increase Productivity in Your Wholesale Distribution Organization

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Finding the perfect equation to effective productivity can be tough, however, there are some tried and true methods that can enhance the day-to-day operations within your organization. Microsoft Dynamics CRM is an excellent place to start. This business enhancement tool can increase productivity no matter what industry you do business in. Read more about some of our favorite tips and tricks to help your organization grow through CRM.

Take it Easy on your Sales Team: Getting a good grasp on your customers' targeted persona is crucial for your sales team to properly make suggestions based on consumer wants and needs. With Microsoft Dynamics CRM, you can facilitate and automate both upselling and cross-selling to increase productivity and revenue. Details about your clients and customers are stored in CRM to provide team members with relevant suggestions so they can focus their energy on fostering positive relationships new and old without having to fumble around searching for potential products that may be of interest.

Healthy Competition: Company competitions, while effective for top performers, can discourage newer or weaker team members and actually decrease productivity within your organization. Luckily, Microsoft Dynamics recently came out with a new platform  to engage in healthy competition company-wide, to ensure that everyone is involved, not just your top performers. Microsoft Dynamics Fantasy Sales Team can help drive revenue and increase participation within your organization. With this module your employees have the chance to compete in a wide variety of tasks and achieve awards. The results have been proven to drive results as seen in this Microsoft Dynamics case study.

Enhance Internal Communication: Lack of communication is one of the biggest culprits of decreased productivity. When your employees are spending all of their time repeating tasks or determining plans of action rather than actually doing the work, it not only limits productivity but also decreases revenue. Sharing important customer data between various divisions of your company makes it easier for everyone to stay in the loop and encourages teamwork. CRM systems like Microsoft Dynamics allow for a much more transparent business process that can be accessed company-wide. Gone are the days where you have to scramble to figure out exactly what data your team members have gathered on a particular customer. With CRM, in-house communication will never be the same.

If you're ready for some more advanced ways to increase productivity within your organization, download our latest complimentary white paper for 24 wildly creative ways to use CRM in your business. These real life success stories are sure to leave you with innovative ideas.

Deciding to invest in a new CRM system is a big decision that shouldn't be taken lightly. Be sure to do plenty of research and preparation to make sure that you find the best fit for your organization. Take into account your company's priorities and goals and once you're ready to take the plunge, find a partner that shares the same goals and values as you do. At Logan Consulting, we are committed to providing our clients with a customized CRM experience. To schedule a consultation, contact your Chicago based Microsoft Dynamics Partners.

by Logan Consulting

1 thought on “How to Increase Productivity in Your Wholesale Distribution Organization”

  1. Interesting post, we used to use MS Dynamics for prospecting and pipeline management along with inward coms. We found it works best for us as a CRM post sales relationship manager.

    Everything we do presales and lead related is via Sanity OS ( Lead management software is a big discussion at the moment and you'd be surprised at how many businesses use CRM's for managing just leads. SanityOS helped us speed up our sales model a lot and is ideal for what we need. We still use Dynamics because we manage over one thousand relationships.

    Hope this helps 🙂


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