Microsoft Dynamics CRM 2016 Helps Businesses Anticipate Customer Needs

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Microsoft Dynamics CRM 2016 offers businesses advanced features for customer data analysis. Not only can the CRM solution capture the information generated by consumer engagement with a company and online marketing content, it can also use modern machine learning tools to provide users with analytical interpretation of customer actions and behaviors.

CIO Today detailed how organizations of any size could profit from the functionality of the new Microsoft Dynamics CRM product. The latest model can be run offsite or on-premise and scale to a business's needs. It's also available in a variety of languages and works for numerous industries.

Build marketing on insight
No matter where or how a customer makes contact, Microsoft Dynamics CRM 2016 can collect the details of the interaction and store the information in a centralized business software system. The Business Journals said viewing business data in a single source is the first step to applying analytical insight into historical events and organization processes. The features provided by Microsoft Dynamics CRM 2016 can integrate information from email communications, social media postings and internal user activities.

A 2015 Venturebeat survey found many businesses collected data without a clear plan of how to use it. For example, 46 percent of marketers felt their organization couldn't turn insights about customer behavior into actions that benefited advertising. Microsoft Dynamics CRM 2016's machine learning capabilities will begin to apply analytics automatically.

While, 65 percent of respondents to the survey felt they didn't have the tools or proper metrics to gage marketing results, the new features of Microsoft Dynamics CRM 2016 allow companies to collect a wealth of information from multiple sources, view the results in a centralized system and use embedded analytics tools to easily spot outliers, trends and success.

Get ahead of customers
The 2016 version of Microsoft Dynamics CRM doesn't just study past events, it can perform predictive analytics, so businesses of any size can offer personalized support for consumers by anticipating their needs.

Kissmetrics described how companies can use CRM solutions to segment their audiences and deliver marketing content that speaks to the pain points of individual consumers. Even better, automated routines allow companies to provide consumers with direct responses to particular actions performed online. For example, responding to a particular question posed on social media informs the organization of a customer's interest and automatically designates the next step in lead nurturing.

Microsoft Dynamics CRM 2016 allows marketing to be proactive, and keeps online audiences engaged in every step of the sales funnel by delivering insight into past behavior and tools for future actions.

by The TM Group

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