How an Oil Company Refined Their Customer Service with Microsoft Dynamics CRM

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White Paper cover smallToday’s business moves at lightning speed, and many customers expect to find what they want, know how much they can get and have a competitive price for it all within minutes. Most legacy business software is ill-equipped to deliver the quick results and customizable experience that Microsoft Dynamics CRM provides.

Companies that use Dynamics CRM can provide a personalized experience for customers that includes predictive marketing, sales and service and consistent information about customers across all divisions of the business, no matter their geographic location. Your sales team can stay focused on achieving their highest potential rather than worrying if they have all of the current data on customers.

An example of one company that refined its customer service with Dynamics CRM is an oil and gas company that needed to quickly gather quotes from sites its representatives visited. In the past, they had to manually deliver notes to the office, enter them into a pre-populated Excel spreadsheet and calculate service costs. That took time and money they could have spent in more effective ways.

With Microsoft Dynamics CRM, they were able to automate everything. Information was delivered to their sales team’s mobile devices, and they were able to integrate their CRM with their ERP system to access inventory and pricing. Quotes were delivered in minutes rather than days.

You can read more about this story and 16 other about successful companies that refined their business processes with Microsoft Dynamics CRM by downloading the free white paper: “17 Amazing customer experiences businesses deliver today with Microsoft Dynamics CRM Online” at

By CRM Software Blog Editors,


2 thoughts on “How an Oil Company Refined Their Customer Service with Microsoft Dynamics CRM”

  1. It’s not that it’s trendy but rather imposed as a necessity for every company wanting to grow their sales and optimize strategic management of big accounts. Apart from specific benefits for customer service, Microsoft Dynamics CRM has this potential to help sales reps greatly with their everyday tasks such as lead management, cross-selling and up-selling to existing customers, and knowledge transfer within teams. The key is to have exhaustive (and manageable) customer data at hand, as well as tune the necessary workflows to reflect your sales processes.

  2. Right! Nowadays Uses of CRM software become trendy because it does save a lot of time and it's automate process help a lot so if you have a small business or a big enterprise it's really too much necessary for our business to use the CRM.

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