One company that had no previous experience with CRM was
At that time, information was siloed in the personal systems of individual sales reps – outlook files, spreadsheets, sticky notes – whatever worked for that particular sales rep. But it wasn’t readily available to the broader organization to leverage, track, learn and profit from.
Elevance was rapidly accelerating its sales efforts so the implementation of Microsoft Dynamics CRM was a critical component and needed to be successful from the start and that included achieving high user adoption.
Since rolling out Microsoft Dynamics CRM, user adoption remains high and new hires are amazed to learn how advanced the system is. But how does the IT team at Elevance feel? In the words of Kurt Conway, IT Operations Manager at Elevance, “The best thing about CRM is the impact I know it’s having on our organization.”
…and Kurt was so pleased with Dynamics CRM and Ledgeview Partners that he
Blog Post by Chad R. Collett
Director of Marketing