In a world of increased personalization, customization, and service, customers today have higher expectations from businesses. To meet and exceed these expectations, departments need to team up and invest in solutions that streamline efforts to gain maximum customer satisfaction.
With powerful and easy‑to‑use functionality in marketing, sales and customer service,
Encouraging salespeople to sell more, win faster, and drive results
According to “
- Guided Sales Processes
- Product Families/Bundling
- Sales Hierarchies
- CRM for Tablets Enhancements
Improving marketing capabilities
Microsoft Dynamics CRM 2015 helps to manage marketing campaigns while offering a centralized look at the buying journey, which help sales, marketing, and customer service agents to work together to provide the highest level of support and information to the customer.
Following are the powerful new features in Microsoft Dynamics Marketing:
- Improved Campaign Management Console
- New Email Editor
- New Sales Collaboration Panel
- New Marketing Calendar for better Marketing Resource Management
- Improved Automated Workflow Approvals
- Expanded Geographies for Dynamics Marketing
Marketers now have the ability to leverage multi-channel efforts to engage their customers with specific messaging. With a new email editor and improved campaign management console, marketers are more easily able to build targeted messaging and track it down by campaign. Furthermore, integrated social listening and internal process automation provide insight into what customers are saying and what deadlines your own team is hitting (or missing).
Delivering better customer service
Microsoft Dynamics CRM 2015 enables agents to provide efficient and effective service over the web, social networks, or by phone. Its enhanced case management feature allows agents to stop and resume Service Level Agreements (SLAs), and monitor the duration to be sure SLAs are complete.
Overall, many of the new features in the 2015 version are focused on closing the gap between marketing and sales, with the goal of providing better customer experiences. With the new features from Microsoft Dynamics CRM 2015, organizations are well on their way to a more successful business and improved bottom line.