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CRM 2015 Bridges the Gaps between Sales, Marketing and Your Customer

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Microsoft Dynamics CRM is widely known for its wide variety of tools that help you to reach consumers more effectively. Now, the advanced featured in Microsoft Dynamics CRM 2015, has even more advanced features that enhance you sales, customer service, marketing, and use of social media.

Letting Salespeople Sell

According to “Always Be Closing: The ABCs of Sales in the Modern Era,” even if a salesperson closes 100% of all of their deals, they can only spend up to 22% of their time actually selling. This is because the technology they are using forces them to preform tedious administrative tasks every day that suck up valuable selling time. Dynamics CRM 2015 lays out the sales process right on the screen and automates many daily administrative tasks, giving your salespeople a better understanding of your processes and more time to sell.

With simplified product management, bundled and recommended products are available for better cross-selling opportunities. Bundling allows for customized pricelists, providing the best deal. Augmented branching logic helps automating the implementation of complicated business rules across different devices.

And finally, there are many improvements to Dynamics CRM 2015 app for tablets, including personalized homepages, easier navigation, and the ability to work when offline. You can read more about specific tablet updates here.

Happy Customers Lead to Greater Success

Ask any successful company how they got to where they are today. Most of the time their response will mention having a great customer service team. With Dynamics CRM 2015, you can get enhanced case management which allows agents to stop and resume Service Level Agreements (SLAs), and monitor the duration to be sure SLAs are complete.

Improved Marketing Capabilities

The improved marketing campaign management console includes multi-condition so you can tweak responses, insert cross campaign offers, and carry A/B testing for all email campaigns.

With the enhanced email editor, you can select from pre-defined email templates. Interactive drag and drop functions have been added when you create emails and other applications.

The new sales collaboration panel allows users to give an input for targeting and email campaigns. Your visibility into and control of the campaign activities and communications is increased. Depending on interactions you receive from targeted customers, you can build and receive different alerts. You can also gain more visibility into your marketing plan with the improved business calendar for better marketing resource management.

Start Social Selling or Go Home

The rise of social media has forever changed the sales process. Consumers are now expecting more personal interactions from companies. With the right “Social Listening” tools from Dynamics CRM 2015, you can pull out social buying signals to connect with prospective customers in the right way, at the right time. Monitor social media channels to filter what customers are saying on social media sites in real time, giving you the best chance to connect with them at the opportune moment. Filter digital buying signals by region or languages. Once you have done your research on the customer and know exactly what they want, you can customize your sales pitch accordingly and have a much better chance of closing the deal.

With the new features from Microsoft Dynamics CRM 2015 and with the right software partner, like Socius, you can be well on your way to a more successful business and a higher bottom line.

By Socius, an Ohio Microsoft Dynamics CRM 2015 Partner

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